Deep Ellum gets a cool new business with the entry of Warstic, the sporting goods store co-owned by rock musician Jack White. The company has acquired the stunning Art Deco building at 2900 Main St., that was formerly All Star Baggers, a motorcycle shop. It plans to transform the space into a hand-turned wood baseball bat manufacturing facility and flagship retail location, with a plan to open in early 2018.
Deep Ellum will serve as the first brick-and-mortar retail location for the brand, which White owns with the Detroit Tigers' Ian Kinsler, and Ben Jenkins, who owns Dallas design company OneFastBuffalo.
Plans include a warehouse, retail store with a state-of-the-art bat-fitting room, wood and metal bat design studio and finishing lab, full batting cage, and a restaurant called the Players' Bar & Diner. Yay a restaurant. Now you have our attention.
Customers will be fitted for a Warstic baseball bat just like being fitted for a custom suit. Bat prices start at about $250.
"They'll be able to choose the personalized aesthetics of their stick while watching it come to life by our master bat craftsman," Jenkins says.
Warstic Sports Inc. was founded by Jenkins, a former professional baseball player turned designer. The company makes metal and wood baseball bats, gear, and apparel. A Detroit native, White became involved as a result of his close relationship with Kinsler and the Tigers. The same Kinsler who is a former Ranger, and who got ejected from the game with the Texas Rangers on August 14 for arguing with the umpire. Rock 'n' roll!