The Dallas Mavericks and Paul Quinn College are launching a first-of-its-kind Mavs Sports Management Major, providing students the opportunity to explore different aspects of the sports industry.

This innovative degree program has a clever acronym: LISTEN — as in “Leadership, Innovation, Sports Management, Technology, Entrepreneurship, and Networking." It's designed to prepare a pipeline of talent, foster career readiness, and empower students with the tools to lead change.

According to a release, the Mavericks and Paul Quinn College will formally launch the historic new Mavs Sports Management Major with an opening convocation, featuring special speaker Cynt Marshall, former Dallas Mavericks CEO and Founder & CEO of Marshalling Resources.

Mavs Major students will receive Mavs Care packages and celebrations, including dorm essentials and other support, presented by Target.

This investment goes beyond the launch, as the Mavericks will continue to build intentional, long-term integration with the students of Paul Quinn, including:

• Speaker series and weekly guest lecturers, featuring Mavericks executives, partners and sponsors.
• Hands-on curriculum, including case studies, creative briefs and student-led business solution presentations for real-world Mavericks business scenarios.
• Campus engagement, hosting sponsored events throughout the year featuring entertainment, gifts and community celebrations.
• Entrepreneurship support through integration into the Mavs Business Assist program.
• Residence hall renovation with a Mavericks custom-designed mural, representing the commitment to student success and community pride.

This partnership between the Mavericks and Dallas’ only HBCU is part of the Mavs Take ACTION! plan to address racial inequities and disparities, promote social justice and drive sustainable change in North Texas.