UPDATE 10-21-2021: The Echo Lounge will open in November.

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There's a new entertainment venue opening in what some might say is an unlikely location: right off I-35. Called The HiFi Dallas, it's a small- to mid-sized venue with a capacity of 1,000. According to a release, it will open in May.

The address is 1323 N. Stemmons Fwy., in what used to be a furniture store called Market Square, and which also briefly served as headquarters for the Which Wich sandwich chain. Loosely speaking, it's in the Design District - but the significant element is that it's next door to the Mavericks training facility, since Mavericks owner Mark Cuban is involved.

The release says that it will be a state-of the-art live music and entertainment venue that will set a new standard for Texas music clubs, with a level of intimacy that will allow guests to enjoy an up-close experience with artists and performers.

Features include:

 
• 25,000 square feet of state-of-the-art sound, lights, and production
 
• ability to host special events for 20 to 1,000 guests
 
• Mezzanine VIP areas with sight lines, plus dedicated service and hospitality
 
• Echo Lounge, located on the second floor for VIPs, artist showcases, and DJs
 

In good news, The HiFi will embrace the building's history while elevating it to the future with contemporary architecture and materials.

There'll also be food - "tasty food offerings," the release says - plus cocktails and craft beer throughout the music hall, Echo Lounge and outside patio.

They haven't announced any acts yet but tickets can be purchased via their website, ticketmaster.com or livenation.com. There'll also be a box office opening later this year.

Cuban has partnered with Live Nation, which oversees 78 clubs and theaters around the country, including American Airlines Center and House of Blues. Live Nation COO Ben Weeden says that it promises to be "the most technically advanced and beautiful music hall of its size not only in Dallas but in all of Texas."