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Roger That

Cowboys' Jerry Jones and Roger Staubach put high-rise on Frisco map

Teresa Gubbins
May 19, 2017 | 8:56 am
Roger Staubach
Roger Staubach is part of a team bringing the first high-rise tower to Frisco.
Photo by Winn Fuqua

The Star in Frisco has a new residential tower in the wings, a joint venture between Cowboys owner Jerry Jones Sr., former Cowboys player Roger Staubach, and real estate developer Robert Shaw, CEO of Dallas-based Columbus Realty.

The building will be a 17-story luxury residential tower, with approximately 160 apartments, at an average 1,200 square feet per unit.

For the first time, fans will have the chance to live just steps from the home of the Cowboys.

Jones says in a release that "it's good to have Roger back on the Cowboys active roster."

"His tremendous success and experience in commercial real estate brings a world of credibility to this project, and fits what we are doing at The Star from a big picture perspective perfectly," Jones says. "We also know that Robert Shaw, another of our former players, has a unique background specifically with this type of project."

Shaw, who was center on the team, played from 1979-81, during Staubach's reign as quarterback. Shaw says they're building a place for the fans. "It’s more than housing," he says. "It's about the Cowboys fan lifestyle."

The development will be walking distance from the Dallas Cowboys World Headquarters, allowing for the ultimate immersive experience for Dallas Cowboys fans.

The high-rise will have a boutique look and feel. It will mirror the design and aesthetics of The Star and AT&T Stadium. It will serve the needs of those looking for part- or full-time residence, or those just looking to be one step closer to the team.

Residents will receive special benefits and exclusive access to events.

"Residents will be able to benefit from the full Cowboys experience by living next to our world headquarters and interacting with our players, coaches, and executives," Jones says, reiterating this mildly stalky theme. "Everything that goes along with being at The Star — dining, shopping, fitness, sports, entertainment, and medical services — are just steps away."

This will be the first high-rise building for the city of Frisco. Construction is set to break ground in January of 2018, with move-ins beginning in the first quarter of 2019.

If you've forgotten, The Star is the 91-acre campus that hosts the World Headquarters of the Dallas Cowboys. In addition to playing home to the corporate offices and practice facility, The Star features Ford Center, a state-of-the-art, 510,000-square-foot indoor facility that houses a football stadium and will host a variety of events; an entertainment district lined with restaurants and shops; the Omni hotel; a medical center, and more.

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Rivers wild

Ethan Hawke narrates new documentary that deep-dives into Texas rivers

Brianna Caleri
Aug 7, 2026 | 12:08 pm
Cropped still from Deep in the Heart 2: Texas Rivers
Cropped still from Deep in the Heart 2: Texas Rivers
The Rio Grande is one of the stunning subjects of Deep in the Heart 2: Texas Rivers.

One Texas film icon passes the torch to another for a deep dive on Texas' river ecosystems in the upcoming documentary Deep in the Heart 2: Texas Rivers. Matthew McConaughey narrated the original 2022 film, Deep in the Heart: A Texas Wildlife Story. Now Ethan Hawke narrates the follow-up, which will be in theaters September 25.

Deep in the Heart 2 is directed by Ben Masters, a nature-obsessed Texan who was born and raised in Amarillo and has followed wildlife around the state and beyond. Working with his crew at Fin & Fur Films, Masters explores the Rio Grande, the Sabine River, and the Neches River, a press release says, coming across otters, turkeys, alligator snapping turtles, and more.

Still from Deep in the Heart 2: Texas Rivers This underwater shot was taken in San Marcos.Still from Deep in the Heart 2: Texas Rivers

The original Deep in the Heart took a broad view of Texas — both its landscapes and their inhabitants — while the "sequel," as the release calls it, specifically highlights water. Conservation is an important angle, and viewers will get a chance to consider how they could connect with and protect the ecosystems on their screens.

"Most of my favorite memories are on Texas Rivers," said Masters in the release. "I grew up on the Canadian, fell in love on the Brazos, got married on the Guadalupe, found adventure on the Rio Grande, and am raising my kids on the Colorado."

The filmmaker says that spending three years filming his natural subjects gave him "a newfound appreciation" for rivers and how distinct they are from one another.

Deep in the Heart 2: Texas Rivers Amazing cinematography was a hallmark of the original film, and the sequel offers more beautiful shots.Still from Deep in the Heart 2: Texas Rivers

"We spent months filming mountain lions on the Pecos, snapping turtles on the Neches, otters on the Sabine, fatmuckets on the Llano, and whooping cranes in the Guadalupe's Estuary," Masters said. "Editing the majesty of Texas Rivers into 80 minutes was a huge challenge, and I'm just incredibly grateful to work with such a talented team of cinematographers, editors, producers, and musicians."

Hawke, born in Austin and raised in Fort Worth, is known for acting in the Dead Poets Society, Gattaca, the Richard Linklater films Boyhood and Blue Moon, and more. He has taken up causes in environmental advocacy for years and appeared in other ecology-focused films, including the intense fictional First Reformed (2018) and a goofy anti-littering PSA with TxDOT (2023).

Deep in the Heart 2: Texas Rivers Some unexpected guests in the Rio Grande.Still from Deep in the Heart 2: Texas Rivers

The film was made in association with H-E-B, a regular supporter of ecological documentaries and initiatives, and conservation organization Texan by Nature. Other collaborators include producer Josh Winkler, editor Sam Klatt, assistant editor Chet Stefan, and composer Noah Sorota. The musical score is performed by Dallas Chamber Symphony.

animals documentaries ecology ethan hawke film matthew mcconaughey movies nature texas wildlife
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