Cinemark Movies 10 in Plano, which for the past 25 years has offered residents of Plano and the surrounding area second-run movies at discounted prices, is being transformed into a luxury, first-run theater by its parent corporation.
The upgraded auditoriums will feature a variety of new amenities that many other theaters have nowadays, including state-of-the-art picture and sound quality; electric-powered, plush, oversize recliners with footrests, cup holders, and heat-controlled seats; and reserved seating.
According to a Cinemark spokesperson, the theater, located on the southeast corner of the Park Boulevard and Coit Road intersection, will also offer a renovated lobby and concession stand that will now feature Pizza Hut pizza, beer, wine, and frozen cocktails in addition to the standard fare of popcorn, candy, and sodas.
All of this new stuff comes at the cost of ticket prices being in line with other first-run theaters in the area. There will be special discount pricing for Senior Mondays and Discount Tuesdays for anyone who can't stand to pay full price.