Mall News
Dreamy virtual reality experience debuts at Dallas' NorthPark Center
UPDATE: After a prolonged closure due to COVID-19, Dreamscape at NorthPark Center has reopened as of December 18, 2020. For a list of safety measures and available times, visit dreamscapeimmersive.com.
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A virtual reality experience is coming to Dallas, specifically NorthPark Center: Called Dreamscape, it uses VR technology to combine elements of cinema and theme park rides.
The Dallas location is the second for the company, following the December 2018 opening of its first location at the Century City Mall in Los Angeles.
According to a release, it'll open on Level Two between Neiman Marcus and Nordstrom, on August 15, featuring three stand-alone pods with an array of original and studio-based experiences that are refreshed on a regular basis.
Audiences (aimed at ages 10 and up) can buy tickets starting at 5 pm August 6, from dreamscapeimmersive.com.
Dreamscape CEO Bruce Vaughn says in a statement that the Dallas installation will open with three experiences:
- Alien Zoo: Guests will have the opportunity to travel to a larger-than-life, intergalactic haven where they come face-to-face with endangered aliens, then play ball with exotic frogcats and other majestic pet-like creatures to escape the galaxy's greatest predator.
- In The Curse of the Lost Pearl: Audiences can step through the screen and become part of a movie. Once inside, participants will be challenged to unlock clues, escape treacherous traps, and work together as they discover the secret of The Lost Pearl.
- In The Blu: Deep Rescue: An epic descent into the ocean to explore dazzling underwater worlds and aquatic life becomes a mission to rescue a trapped baby blue whale and unite it with its mother.
Dreamscape was founded in 2017 by Swiss computer scientists Caecilia Charbonnier and Sylvain Chagué; entrepreneur Ronald Menzel; producer, screenwriter, and former head of Dreamworks Motion Pictures, Walter Parkes; global music events producer and serial entrepreneur Kevin Wall, along with his partner Aaron Grosky; and former Chief Creative Officer of Disney Imagineering, Bruce Vaughn.
The company is headquartered in Los Angeles, with a facility in Geneva.
The NorthPark Center location is the first of four new stand-alone and in-theater venues that Dreamscape will introduce across the U.S. via its partnership with AMC Theatres, including Columbus, Ohio, and New York/New Jersey. These locations will roll out throughout the remainder of 2019 and into 2020.
Adam Aron, CEO and president of AMC Entertainment, says his company is thrilled to partner with Dreamscape, stating that "the new Dreamscape at AMC NorthPark Center location in Dallas will provide visitors with a next-generation entertainment option that is unlike anything experienced before."
