How 'bout them dollar signs?
Value of Dallas Cowboys rushes to record $13 billion, per Forbes

Stay healthy and get us to a Super Bowl, Dak.
The recent Micah Parsons trade might have fans scratching their heads, but financially speaking, the Dallas Cowboys continue to be the shining star of the NFL: Forbes’ 2025 list of the most valuable NFL franchises pegs the worth of the Cowboys at a record-setting $13 billion, up from a record-setting $10 billion last year.
Not a bad investment for Jerry Jones, who bought the franchise in 1989 for $150 million - a saga being revisited in the new Netflix docuseries America's Team: The Gambler and His Cowboys.
The Cowboys have been named Forbes’ most valuable NFL team for 19 years in a row. The publication estimated the Cowboys’ 2024 revenue exceeded $1.2 billion and the team’s operating profit reached $629 million.
Sportico recently valued America’s Team at $12.8 billion. In 2024, CNBC assigned an $11 billion valuation to the Cowboys.
Forbes pointed out that if Jones ever decided to sell the Cowboys, he might fetch more than $13 billion.

As the Forbes list indicates, a valuable team is not necessarily a winning team. For example, the Cowboys ended the 2024 NFL season with a 7-10 record, ranking third in the NFC East division. The ’Boys wound up with the same record in the 2023 season.
Jones, the 82-year-old owner, president, and general manager of the Cowboys, is actually worth more than his team is. Forbes estimates the net worth of Jones and his family stood at $16.3 billion as of August 29.
The only other NFL team in the Lone Star State, the Houston Texans, sits at No. 12 on the Forbes list with a valuation of $7.4 billion.
Two other NFL teams broke the $10 billion barrier on this year’s list: the Los Angeles Rams ($10.5 billion) and the New York Giants ($10.1 billion).
“Each of the league’s 32 teams are worth at least $5 billion for the first time — evidence that the NFL is a money-making machine and shows no signs of slowing down anytime soon,” USA Today noted.
On average, the NFL’s 32 teams are worth $7.1 billion, according to Forbes.
Tailgate with CultureMap
Dallas Cowboys fans can get in the gameday spirit at CultureMap's big fall sport bash, The Tailgate. Taking place at The Empire Room on Sunday, October 5 (aka the day the Cowboys take on the New York Jets), the party will include tailgate-inspired cuisine from local restaurants, premium cocktails, sports celebrity appearances, a silent auction of sports memorabilia, and more.
Early-bird tickets are now on sale for just $35, but don't wait - prices will go up soon. Read more about The Tailgate here and nab discounted tickets here. With sponsors like FLIGHT by Yuengling, Sportsmo, Puttshack, Mizzen+Main, Antone's Famous Po' Boys, NXL LVL Events, and more, this party will score big with everyone. You don't want to stay on the bench.
