Theme Park News
Universal theme park in Frisco will be a first-of-its-kind Kids Resort
Colorful rendering of the new Universal Kids Resort coming to Frisco.
The big splashy theme park coming to Frisco has a name and identity: Called Universal Kids Resort, it's from Universal Destinations & Experiences, a division of Comcast NBCUniversal, and is the company's first-ever theme park designed specifically for families with young children.
Previously described as a "family-friendly" concept, it's doubling down on the "kids" element, vowing to bring an innovative style of storytelling to a new, younger audience. So, more Disney-ish.
According to a release, Universal Kids Resort will include a theme park featuring immersive themed lands that bring Universal's characters and stories to life in ways that will wow the youngest theme parkgoers.
It will feature family-friendly attractions, interactive and playful shows, unique merchandise, fun food and beverage venues, and character meet & greets.
A resort area will include a 300-room themed hotel, giving families a place to stay and to play.
"Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery and most importantly – play," says Universal Creative president Molly Murphy in a statement. "We're designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters."
It'll be set in green landscape with a distinctive look, feel, and scale specifically for younger kids. Progress on the new concept is underway, following a groundbreaking in November. With more details about Universal Kids Resort to come.
