WHATAGAME
Whataburger issues limited-edition line of sporty tailgate gear

Tailgating with Whataburger
Texas fast-food chain Whataburger is hitting the gridiron with the debut of a new tailgate collection, featuring all the merchandise you'd need for armchair quarterbacking.
The company has partnered with Academy Sports + Outdoors on a limited-edition collection of jerseys, hats, drinkware, wagons, fold-up tables and chairs, blankets, and outdoor games. Want to walk to the porta-potties in comfort? Slip on a pair of cushy HeyDude Whataburger shoes.
Pieces include a tent with orange-and-white stripes for $120; an orange nylon folding chair with a Whatburger logo for $25; an orange-and-white striped tote which holds 50 cans, for $13; and a legless orange logo'd "stadium seat" for $20. There's also a mini football and a Whatburger cornhole toss game for $100.
"When you think of Texas, you think of football — so teaming up with Academy for a third campaign just in time for the season made perfect sense," said Whataburger Group Director of CPG & Retail Marketing Rachael Jones, in a release. "This collaboration brings a fresh take on tailgating and gives fans a fun way to work both iconic brands into their fall traditions."
In 2021, Academy rolled out a line of Whataburger-themed boat shorts and crew shirts under their Magellan brand. Whataburger followed up with a beachy summer collection in 2023.
The current collection will be available while supplies last at Academy stores or at Whataburger's online Whatastore, an essential source for pickleball sets, UFO-themed adult coloring books, and pop-art burger pillows.
Now celebrating its 75th anniversary, Whataburger has transcended its burger shack roots to become a fully fledged lifestyle brand. While its wares are less likely to have resale value than Fendace, it has worked with some of Texas' most iconic labels, including Chubbie's, Texas Standard, Jon Hart, and Yeti. It has even brought prep school staple Vineyard Vines into the mix.
"This collaboration brings together two fan-favorite brands to deliver a fun collection for the entire family," said Academy Sports + Outdoors executive vice president and chief merchandising officer Matt McCabe in a statement. "No matter who you're rooting for, fun can't lose when you're decked out in the new Academy and Whataburger tailgate collection."
Tailgate with CultureMap
Speaking of tailgating ... Dallas sports fans can get in the gameday spirit at CultureMap's big fall sport bash, The Tailgate. Taking place at The Empire Room on Sunday, October 5 (aka the day the Cowboys take on the New York Jets), the party will include tailgate-inspired cuisine from local restaurants, premium cocktails, sports celebrity appearances, a silent auction of sports memorabilia, and more.
Early-bird tickets are already on sale for just $35. Read more about The Tailgate here and nab discounted tickets here. With sponsors like FLIGHT by Yuengling, Sportsmo, Puttshack, Mizzen+Main, Antone's Famous Po' Boys, and more, this party will score big with everyone. You don't want to stay on the bench.
