Barbie is kicking it old school during her Barbie Truck Totally Throwback Tour, which rolls into Plano on Saturday, February 22. The truck will park at The Shops at Willow Bend, stationed at The District, so fans of all ages can peruse merchandise and mingle with other Barbie lovers.
As mentioned, this tour is a "throwback" and promises a '90s theme and "retro-inspired merchandise," a devastating thought for those of us who grew up in the 1990s and still can't quite grasp that the decade is now considered "retro."
Attendees can swing by the bright pink truck and snag Barbie-themed merchandise, including limited-edition upcycled jackets, denim "dad caps" and jackets, T-shirts, cosmetic bags, and necklaces.
In keeping with the retro theme, the Barbie van will also feature '90s fashion staples such as vinyl iridescent fanny packs and boombox-shaped totes, embroidered patch sets, and cassette tape wallets. According to a release, the items available for purchase are priced between $12-$75.
The Plano stop is part of a three-year tour across the U.S., a trek that began in Los Angeles last fall. Before Plano, the truck rolled through San Antonio.
Mattel, the company behind Barbie, has faced increasing backlash in recent years as the discussion on body type, race, and gender inclusivity continues. According to a release, the tour is an integral of the brand's 60th anniversary celebration and likely part of Mattel's attempt to redefine the iconic brand for a new generation of American children and their parents.
The truck is free to check out and will be open at The Shops at Willow Bend from 10 am-7 pm. And do note that the Barbie truck may be retro, but it only accepts credit and debit cards.
Jackets, bags, and more merchandise are available for purchase.
