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    DESERVING OF A GOLF CLAP

    Texas-based Tito’s Vodka hits hole-in-one with new line of laid-back golf wear

    Chantal Rice
    Apr 19, 2021 | 10:57 am
    Tito's X William Murray Golf clothing Austin
    Tee up Tito's style.
    Courtesy of Tito's X William Murray Golf

    If you’re the type of golfer who gets endless pleasure from Caddyshack and enjoys hitting the sauce as much as hitting the links, the new golf apparel line from Tito’s may suit you to a tee.

    Adored Texas vodka brand Tito’s Handmade Vodka is teaming up with William Murray Golf, the Austin-based golf clothing brand inspired by legendary funnyman Bill Murray and his brothers, to launch a collaborative line of golf wear called Tito’s X William Murray Golf.

    The new clothing line, which features three signature shirt styles, was created for golfers who savor a laid-back approach to golf and life, with the companies’ reps noting the collection will “go down as smooth as a cool cocktail on a sweltering Texas day.”

    The brand aims to infuse a little more personality into the game of golf, which, according to the National Golf Foundation, saw 3 million new golfers enter the sport in 2020, representing an increase of 14 percent in golf play.

    “Golf has become cross-generational and accessible, making it more enjoyable for all. It’s less about the score and more about the experience, as the technical skill is no longer the requisite to play. Golf now goes beyond the green and has become more of a lifestyle,” says Brandon Barrett, co-founder and president of William Murray Golf. “William Murray Golf is about storytelling, and we are excited to collaborate on this collection to tell the unique story of Tito’s craftsmanship, quality and endless possibilities.”

    Each item in the new collection is made using moisture-wicking, four-way-stretch material, and sun-protection technology. Items include:

    • Tito’s X William Murray Recipe for Success button-down men’s shirt, $85, a lightweight button-down that pays tribute to both brands with illustrations depicting golf balls and putters, as well as pot stills, glassware, and the original Tito’s Isuzu Trooper.
    • Tito’s X William Murray Texas Icons golf polo for men, $85, which features the brands’ logos, Lone Star State silhouettes, longhorns, and full cocktails. The color scheme further represents Austin, with a blend of burnt orange, black, and white.
    • Tito’s X William Murray Texas Icons women’s golf polo tank, $75, a lightweight, sleeveless polo with similar illustrations as those on the men’s polo shirt. It was specifically designed to complement a warm day on the course with a chilled Tito’s cocktail in hand.

    The Tito’s X William Murray apparel line is available online at store.titosvodka.com. Shoppers can choose one of four nonprofits to support — American Farmland Trust, Emancipet, Team Rubicon, or World Central Kitchen — when checking out, with Tito’s donating all net proceeds from the purchase to that chosen organization.

    “Whether you’re a scratch golfer or 25 handicap, the one thing we can all agree on is that a Tito’s cocktail with your friends on the course makes for a better round,” says Frank Polley, vice president of trade marketing for Tito’s. “As we continue to build out Tito’s golf programming, William Murray Golf is the course partner we always dreamed of. Similar interests, same sense of humor, and we both don’t take ourselves too seriously. If one brand needs a mulligan, the other won’t judge for taking another swing. We are playing best ball, after all.”

    charitynew-york-fashion-weekshoppingdrinks
    news/fashion

    RETAIL WATCH

    Texas AG Ken Paxton opens investigation into fast-fashion giant Shein

    Brandon Watson
    Dec 3, 2025 | 2:19 pm
    SHEIN pop-up
    Photo courtesy of SHEIN
    Shein is now under investigation from the Texas Attorney General.

    Critics of fast fashion have found a strange bedfellow in Ken Paxton. The Texas Attorney General announced December 1 he would investigate online retailer Shein for alleged unethical labor practices and unsafe consumer products.

    According to a release from Paxton’s office, the inquiry aims to find out if Shein’s “supply chain and manufacturing practices violate Texas law by using toxic or hazardous materials, misleading consumers about product safety, and misleading consumers about ethical sourcing.” The probe will also look into the corporation’s data collection and privacy practices.

    In a statement, Paxton put a partisan spin on the investigation.

    “Safe, non-toxic material and products are another key ingredient to [Secretary of Health and Human Services Robert F. Kennedy Jr.’s] Make America Healthy Again movement,” said Paxton in the release. “Any company that cuts corners on labor standards or product safety, especially those operating in foreign nations like China, will be held accountable.”

    Paxton’s move unexpectedly aligns the AG with environmental watchdogs. Nonprofit Yale Climate Connections has long sounded the alarm about the Singapore-based e-tailer, calling it one of the world’s biggest polluters. Paxton has long railed against climate change regulations and sued the Biden administration several times to block emissions rules.

    The investigation is part of a larger Republican crackdown on Chinese consumer products. On Capitol Hill, lawmakers are debating new restrictions on Shenzhen-based aerial drone maker DJI, and Senator Tom Cotton has called for investigations of “Communist Chinese” companies Shein and Temu. The September Texas vape ban specifically banned disposable e-cigarettes manufactured in the country.

    In a statement emailed to multiple media outlets, Shein said it would comply with Paxton’s investigation.

    “Shein takes these concerns seriously and is fully committed to cooperating,” a spokesperson said. “Our mission — to provide affordable, fashionable products to customers around the world — is underpinned by a dedication to safety, compliance, and respect for human rights.”

    The controversy will likely have little effect on Shein’s popularity with Zoomers. The company snagged an estimated $38 billion in sales in 2024 and has an average of 24.7 million active app users each month.

    fast fashiontexas newsinvestigationspoliticsapparelshoppingretailfashionshein
    news/fashion
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