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    Menswear Game Changer

    Dallas' Mizzen+Main founder joins Stephen Colbert on serious list of game changers

    Jennifer Chininis
    Sep 10, 2014 | 3:28 pm

    Enterprising Dallas fashion entrepreneur Kevin Lavelle has a lot to be excited about these days. In addition to securing $1.2 million in funding, the Mizzen+Main founder has just been named a 2014 Game Changer by Men’s Fitness for revolutionizing menswear with his moisture-wicking, wrinkle-free, stretch-to-fit dress shirts.

    To provide some context for the honor, Lavelle is mentioned alongside innovators and influencers in fields ranging from sports to media, including Stephen Colbert, Pharrell Williams, Tim Howard, Casey Neistat and Michael Sam.

    Lavelle launched his company in 2012, despite myriad obstacles, including the fact that the fabric, inspired by modern athletic gear, is finicky; many tailors and custom clothiers told him it was nearly impossible to achieve his vision.

    “Some [industry] people were really just kind of assholes about it, and told me I’m crazy and stupid for trying to do this, and at a certain point in time it was just like, ‘You know, people didn't love cell phones at first either. Have a good day,’” Lavelle told Men’s Fitness.

    His persistence paid off. The line, inspired by modern athletic gear, has expanded beyond dress shirts to include henleys, blazers and denim — all of which is manufactured in the United States. And because “patriotism is in their DNA,” Mizzen+Main donates a portion of all shirt sales to support veterans and their families through the company’s “A Shirt for A Start” program.

    In addition, the company has partnered with One Team One Fight, the largest collective of Navy SEAL nonprofits, for the Wear RED (Remember Everyone Deployed) initiative, which raises awareness for currently deployed American servicemen and women. That kicks off Friday, September 12.

    Lavelle has created an entirely new category within the apparel industry, one he calls a “true American professional performance brand.” He knew he was onto something — his target customer is a regular guy who just wants to wear real clothes that make him feel great — but he admits he has been blown away by the reception thus far.

    “Mizzen+Main is going to transform the men’s shirting industry,” said David Schottenstein, who led the company’s current investment round, in a release. “I felt that I had made my mark in the clothing business after selling Astor & Black, and moved on to other industries. But when presented with Mizzen+Main, I recognized immediately this was an opportunity I had to get behind. I have never seen or worn anything similar to their shirts.”

    Kevin Lavelle founded Mizzen+Main in 2012.

    Kevin Lavelle of Mizzen+Main
    Photo courtesy of Mizzen+Main
    Kevin Lavelle founded Mizzen+Main in 2012.
    unspecified
    news/fashion

    Holiday shopping

    New giant Quge-tip from Dallas-based Q-tip sells out in 24 hours

    Teresa Gubbins
    Dec 10, 2025 | 3:15 pm
    Q-Tip Quge-tip
    Q-Tip
    Q-tip's Quge-tip

    A giant version of an everyday product has sold out in 24 hours: Called the Quge-tip, it's a 6-foot version of the iconic Q-tip, the beauty staple that's been around for more than a century.

    Measuring nearly six feet from tip to tip, Quge-tips feature enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design.

    The Quge-tip was released on December 9 and sold exclusively online in limited quantities for $35. Alas, according to a spokesperson for Dallas-based Elida Beauty, the parent company of Q-tip, the product flew off the virtual shelf.

    "Now that they’re sold out, Q-tips is surprising fans with social giveaways," the spokesperson says.

    The Quge-tip is one of two products just released by Dallas companies — both of which feel like they could be April Fools Day jokes — except that both are for real.

    Dave & Buster's Claw Purse Dave & Buster's Claw PurseD&B

    Dave & Buster's Claw Purse
    The Dallas-based eatertainment chain is leveling up holiday gifting with the debut of the Claw Purse, a limited-edition purse designed by Chain. The Claw Purse is inspired by one of the brand's most iconic games — the claw machine — and according to a release, is "the season's most unexpected fashion statement" for anyone who loves bold style, nostalgia, and a little bit of play.

    To mark a milestone for the brand, the Claw Purse launches alongside the expansion of Dave & Buster's Human Crane, a viral, full-body game experience that turns guests into the claw — where they are lowered down into a bin of huge prizes to grab whatever they choose.

    Beginning in December 2025, the Human Crane will appear in over 112 Dave & Buster's locations with additional stores rolling out nationwide throughout the season.

    But back to the purse: It made its debut at Chain's Holiday House, an event at the company's HQ in L.A., where "it quickly became a crowd favorite among creators, stylists, and culture icons," or so says the release. Which also calls this "the first creative collaboration" between Dave & Buster's and Chain, bringing together Dave & Buster's beloved gameplay with Chain's signature culture-forward point of view. So maybe there will be more collaborations in the future.

    Q-tip's Qugetip Q-tip's Quge-tipQ-tip

    Q-tips Quge-tips
    The Quge-tip is a nearly six-foot supersized version of the "iconic" Q-tip cotton swab, first invented in 1923 and the go-to for beauty, baby care, first aid, cleaning, and everyday moments that call for a gentle, precise touch.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale, designed as a playful, oversized tribute.

    The release nots that Quge-tips tap into a rising trend of consumers using Q-tips swabs for alternative tasks, which now make up a meaningful share of cotton swab use: From dusting high shelves and cleaning hard-to-reach corners to large-scale art projects.

    The six-foot Quge-tip features enlarged swabs and a sturdy stick modeled after the original Q-tips swabs design — offering a new way to experience an iconic tool at a dramatically large scale.

    The company insists it's a real thing — they do a very funny video mocking late-night ads for cheap products — and that after debuting at qugetips.com on December 9, they sold out of their initial run. One note: They do not reveal how many Quge-tips were sold. It could just be, like 10 that were for sale.

    There's a chance they'll be doing another issue, and they encourage interested shoppers to diligently follow their social media.

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