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    Jeans and So Much More

    New brand with Bonobos ties redefines wardrobe essentials for women

    Diana Oates
    Nov 10, 2014 | 8:56 am

    Ladies, have you ever had trouble finding the perfect pair of jeans? Well, so were former J.Crew/Madewell colleagues Maggie Winter and Jac Cameron.

    Winter remembers hanging out with Cameron, dreaming about this ideal denim brand, which would turn out to be AYR. But the events that followed can only be described as serendipity.

    Winter came into contact with Bonobos CEO Andy Dunn, who was looking to break into the women’s clothing world. Bonobos, a primarily online retailer, prides itself on providing great-fitting, quality products and an easy way to shop for them. Winter and Cameron knew Dunn was the guy to help them turn their dream into a reality.

    “Fit, fabric and design details set apart a basic from an essential,” says AYR co-founder Maggie Winter. “The essential is the one you can’t live without.”

    In February 2014, the trio set out to create a women’s premium denim brand. Named after a seaside town in Scotland where designer Cameron visited while growing up, AYR also stands for “all year round,” which Winter says speaks to the ethos of the brand.

    Their goal with AYR was to provide women an easy and effortless way to dress by simplifying the shopping process and by offering great-fitting, high-quality essentials.

    Design director Cameron says what separates AYR from other denim lines is the “lasting factor,” the one that ensures the jeans look and fit the same after a day of wear as they did that morning. This “it” factor, known technically as stretch recovery, is what gives these slimming, frame-flattering jeans a leg up on the competition.

    “A jean is the first thing I reach for every morning when I’m getting dressed,” Winter says. “The key is how it feels on the body. The skinny jean is absolute magic. The denim is unbelievably soft, but it also holds its shape and snaps back wear after wear.

    “It’s the foundation of my outfit five days a week.”

    “Fit, fabric and design details set apart a basic from an essential,” Winter adds. “A basic is something you can find anywhere. The essential is the one you can’t live without. A well-made essential lasts forever — wear after wear, trend after trend.

    “It’s worth the investment, because you get so much value out of versatility.”

    Although it all started with the idea of the perfect pair of jeans, the brand evolved to offer “elevated classics for women,” such as silk blouses, weightless button-downs and cashmere sweaters. The essentials collection ranges from $50 graphic tees to $525 Italian wool coats. The denim ranges from $150 to $225.

    You can see it all for yourself when AYR sets up shop on November 11, at 1901 N. Henderson Ave., from 5-8 pm. Dallasites can hang with the AYR crew for a night of shopping and sipping. If you can’t make the party, no worries: The pop up will remain until November 16. After that, all of the products are available online.

    AYR denim ($150-$225) comes in all colors, styles and sizes.

    AYR, DENIM, BONOBOS
      
    Photo courtesy of AYR
    AYR denim ($150-$225) comes in all colors, styles and sizes.
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    Shopping News

    Where to shop in Dallas right now: 6 new stores to check out for June

    Raven Jordan
    Jun 10, 2025 | 5:55 pm
    LoveShackFancy Dallas Cowboys Cheerleaders
    LoveShackFancy
    LoveShackFancy and Dallas Cowboys Cheerleaders collaboration.

    The June edition of Where to Shop, CultureMap Dallas ' monthly roundup of new shops and hot sales has a little of everything: buzzy new designer boutique, museum shop, thrift store, and furniture boutique that graduated from online to brick-and-mortar. There's also a new cheerleaders collection and a major tile sale.

    Here's where to shop in Dallas for June 2025:

    Billy Reid
    Texas fashion designer has opened a boutique in Dallas at 1902 N. Henderson Ave., in the former Knot Standard space. Reid is known for his carefully crafted clothing and accessories embodying lived-in luxury, with high-quality fabrics and unexpected detailing. Reid says that the space will allow them to combine their main collection and custom clothing efforts under one roof. They carry men’s and women’s clothing, including men’s polos and trousers, dresses, blazers, plus travel bags, belts, and cotton twill ball caps.

    Casa Bella Decor
    Luxury home furniture boutique is now open in Melissa at 3210 Milrany Ln. #300. After eight years as an online store, this is the brand's first physical showroom with items like bedding, chairs, patio furniture, and nightstands. They carry home goods and furniture brands such as Barefoot Dream, Farmhouse Fresh, Rowe Furniture, and Voluspa Candles. There are also complimentary design consultations available.

    Daltile
    Dallas-based company — the largest manufacturer and marketer of tile in the U.S. — has launched a summer sale highlighting "Made in the USA" products with up to 40 percent off American-made tile collections on 36 lines ranging from ultra-trendy Artcrafted colored glass tiles to the wood look of Acreage to the convincing faux marble of Marble Attache. Daltile products are distributed through 260-plus company-owned sales service centers, stone slab yards, design studios, and independent flooring retailers, searchable online. The sale runs through August 31.

    Frontiers of Flight MuseumFrontiers of Flight Museum store Thomas Garza

    Frontiers of Flight Museum store
    There's a museum store now open inside Frontiers of Flight Museum, at 6911 Lemmon Ave. near Dallas Love Field. The store is a 1,400-square-foot space with Frontiers of Flight merchandise, interactive STEM kits, aviation-themed books, art prints, and toys, plus candles, apparel, and jewelry from local makers chosen to reflect the innovation that defines the museum. Located right inside the museum’s lobby, it's open to the public, no ticket required.

    Goodwill Carrollton
    Goodwill's newest location is a state-of-the-art store and donation drop-off center which opened on June 5 in a former Big Lots. This store is the non-profit's 19th location in its eight-county service area and represents Goodwill's mission-integrated social enterprise that is dedicated to helping people with barriers recognize and reach their full potential through the power of a job.

    LoveShackFancy
    Cotton Incorporated and LoveShackFancy have partnered with the Dallas Cowboys cheerleaders on an "America's Sweetheart" all-cotton 28-piece collection featuring frilly print and gingham sundresses, American flag sweatshirts, and a line of skirts, dresses, and tops embroidered with cherries. The brands will host a tailgate party at LoveShackFancy’s Dallas boutique (at 29 Highland Park Village) on June 21, that includes a meet & greet with two of the Dallas Cowboys cheerleaders.

    museumsopeningswhere to shop
    news/fashion

    most read posts

    Gourmet European Market to open in north Dallas with pierogi and more

    Peach cobbler concept to open 2 locations at Dallas-Fort Worth Airport

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