Haggar Clothing Co. puts on first-ever runway show at special Dallas benefit
Haggar Clothing Co. has come a long way since its humble beginnings in a one-room office in Dallas in 1926. And the company that coined the term “slacks” chose a very special event for its first-ever runway show: Trend Next.
Fashion enthusiasts and philanthropists — including Haggar president Tim Lyons, Haggar designer Rafael Soto, co-host Cynthia Smoot, LeeAnne Locken, Yvonne Crum, Hilary Kennedy, Jayne Chobot Herring, Shona Gilbert, CEO Michael Stitt along with his wife Carla, and Jamie Laubhan-Oliver — gathered at the urban-cool Life in Deep Ellum to get up close and personal with looks from the leading men’s retailer, as well as fashions from local up-and-coming designers Lucy Dang, Binzario Couture, Shavonne Dorsey Designs and Tata Jolie.
Although fashion was the focus, the evening had a higher purpose: to raise awareness for organ donation and transplantation, in particular to benefit Baylor Health Care System Foundation. In addition to raising funds, guests were encouraged to sign up to be organ donors.
Trend Next was founded in 2012 by Shamequia Cason, herself a recipient of a kidney transplant, who created the movement to communicate her story to the world through fashion and arts.