The End of Unbranded
Unbranded brings out the big, manly guns for final pop-up session in Deep Ellum
Unbranded pop-up shop is ending its Deep Ellum run on a manly note. Joining the group of menswear exhibitors for its sixth and final session is a world-renowned brand out of Boston, in addition to some more local favorites.
- Ministry of Supply. What began as a Kickstarter campaign has turned into a well-respected line of performance menswear made with technology-enhanced, breathable, wrinkle-free, moisture-wicking, waterproof fabric. Recyled polyester fiber infused with reclaimed coffee grounds absorbs odors. The Boston brand has been making the rounds at other pop-ups across the country.
- Edo Popken. The Swiss designer opened his first U.S. flagship in the Design District in June 2013. He uses only the finest fabrics and even designs his own colors twice a year. Fine details include colored stitching, piping and special engineered buttons that don’t break during dry cleaning.
- Wrong Side. The Austin-based brand sells pocket squares made from repurposed fabric from some of their favorite shirt-makers. Each item is unique, short-run and limited edition; that means once they’re gone, they’re gone.
- Vincent Love. The Dallas-born contemporary menswear line refers to its style as “casual prep” with “irreverent edge.” Each shirt is touched, handled and inspected by at least seven different people before it is ready to be sold.
- Darek Sanchez. The former soldier and Dallas-based artist uses recycled materials in all of his works.
For the last several weeks, Unbranded has offered free rent to a rotating menagerie of brands and artists, enabling them to reach a wider Dallas audience. It began as a bromance between menswear entrepreneurs Matt Alexander and Byran DeLuca, of Need and Foot Cardigan, respectively, who wanted to give back to the community that has been so supportive of them.
“Bryan and I want Need and Foot Cardigan to be a loudspeaker for what’s happening here,” Alexander said at the beginning of this adventure. They received more than 100 applications back in October and whittled it down to around 30 exhibitors, who have set up shop for about a week at a time during the six-session run. Unbranded also hosted a holiday pop-up market the Saturday after Thanksgiving.