Lounge of Style
Front Door Fashion swings open doors to Design District style lounge
Dallas entrepreneurs Nina Lowe and Andrea Isom founded their personal shopping service Front Door Fashion as a way to make shopping easier. Now they're making it more personal.
The partners have opened the doors to their style lounge at 2251 Vantage St. in the Design District to clients seeking in-person consultations. Customers can now drop by to visit with a stylist as opposed to receiving a shipment at home.
"The service has always been about a personal stylist that will put together name-brand fashions customized to your taste," Lowe says. "Now you have the option of having it sent to you or coming into our style lounge and having a one-on-one session."
Lowe and Isom launched Front Door Fashion in spring 2013 for busy professionals who had no time to shop or keep up with fashion trends. It began as an online personal shopping service in which professional stylists selected pieces for customers without their having to set foot in a store.
Just as before, clients create style profiles online, including sizes, likes and dislikes. But now they have the option to make an appointment at the style lounge to view the clothes and accessories selected for them. They can try on the clothes and buy only what they want to keep. Brands include Nicole Miller, Rory Beca, Dolce Vita, Nanette Lepore and Citizens of Humanity, to name a few.
To celebrate their new service mode, Front Door Fashion is offering gift cards ($250 minimum), which grant recipients a one-on-one consultation in the lounge with a professional stylist. The style lounge can also be rented for private events, in which groups can shop right off the racks.
It sounds like a store, but it's not, Isom says. "It's not a retail establishment; it's a styling and fashion service," she says. "Some of our clients want a more personal relationship, or a chance to sit back and have a glass of champagne while they review the styles."