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    Modern Beauty Queen

    Aerin Lauder (yes, that Lauder) redefines beauty essentials with a line forthoroughly modern women

    Haley Schultheis
    Oct 22, 2012 | 1:12 pm
    • Aerin Lauder, founder and creative director of AERIN.
      Photo courtesy of Aerin Lauder
    • AERIN essentials.
      Photo courtesy of Aerin Lauder
    • AERIN 2012 holiday collection.
      Photo courtesy of Aerin Lauder
    • AERIN essential makeup bag.
      Photo courtesy of Aerin Lauder

    “This collection has always been a dream of mine,” remarked beauty maven Aerin Lauder during a recent personal appearance at Neiman Marcus NorthPark. The granddaughter of the late Estée Lauder was celebrating the launch of the new beauty and lifestyle line that bears her name: AERIN.

    In addition to her pedigree, Lauder has a depth of experience in the beauty industry. She has held a variety of roles at the Estée Lauder company since 1992, including creative director, and she still works as the company’s style and image director.

    Now Lauder is the founder and creative director of her own company, one in which she hopes to reimagine women’s everyday beauty essentials.

     

      ​“AERIN is a collection of all-purpose, everyday items that are feminine, modern and useful,” Lauder says.

    “For AERIN, I wanted to imagine makeup-bag essentials and collection items in a new way,” Lauder says. “AERIN is a collection of all-purpose, everyday items that are feminine, modern and useful.”

    For whom is her new collection designed? “Really it’s for women of all ages — especially women on the go who are attempting to balance style and their busy lives,” Lauder says. “The line is designed for women with sensibility when it comes to fashion, style and luxury – edited.”

    Her new collection is based on a few staples inspired by Lauder’s own beauty secrets (dubbed “essentials”) but also comprises limited-edition colors and palettes that once sold out will not be replenished. This process keeps the beauty products seasonal, fresh and approachable.

    Where do the colors come from? “A lot is based on trend production,” Lauder says. “Whenever we see a trend on the fashion runways, we bring these colors to beauty.”

    The 2012 holiday palette offers eye shadow hues of green, purple and chocolate with a hint of sparkle. In line with the subdued aesthetic of the AERIN collection, the colors provide a chic, soft and pretty sheen rather than overtly glamorous color.

    The multicolor compacts can be used for lips and cheeks; the bronzing powder, one of Lauder’s personal favorites, will always stay in the line; and the rose lip conditioner has been one of the bestsellers thus far. It smells wonderful, and customers keep buying it over and over, Lauder says.

     

      ​“I think what’s most wonderful about Texas women is they truly embrace beauty and cosmetics,” Lauder says.

    Lauder claims the travel-ready makeup bag holds just the right amount of products for on-the-run women. All of her items are travel-ready, including the new holiday lipsticks.

    “Holidays are my favorite time of year,” Lauder says. “This collection is especially festive — a wearable evening palette and mini lip products — perfect for an evening out.” The lipsticks are full-size but come in smaller packaging that’s evening-bag ready.

    Lauder’s line also includes candles and a selection of hairbrushes and combs — treasured items for the vanity table reimagined in a fresh and modern way.

    The AERIN packaging shines with elegant hammered gold casing and the perfect light pink accents (dust covers and boxes). Lauder has a fondness for gold, from the jewelry she wears to the furniture in her apartment to her most treasured item — a gold Cartier watch, the first gift her husband ever gave her.

    Lauder has come to know Texas women, because her family has some Texas roots; her husband’s father is from Corpus Christi. “I think what’s most wonderful about Texas women is they truly embrace beauty and cosmetics,” Lauder says. “They want to look as beautiful as they can possibly look, their best.”

    And what does she think her grandmother might think about her new beauty collection? “She would love this,” Lauder says. “She loved color and very feminine modern luxuries and, of course, gold.”

    ---

     Shop the AERIN collection online or at Neiman Marcus.

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    Shopping Time

    Where to shop in Dallas right now: 6 new stores and finds for July

    Raven Jordan
    Jul 8, 2025 | 12:37 pm
    Barbie's House
    Barbie's House
    Barbie's House

    Summer can often be sleepy when it comes to new store openings, but summer 2025 is not taking a break. This edition of Where to Shop, CultureMap's monthly column of shops and sales, has six new finds, dominated by home decor stores, but also new clothing brands and collections.

    Here's where to shop in Dallas in July 2025:

    Aroma 360
    Home and office fragrance store at Galleria Dallas carries automatic diffusers, reed diffusers, car scents, candles, and sprays. They have a brand new Miami collection, featuring notes like bergamot, pineapple, driftwood, and grapefruit. One signature item is the Mini Pro Scent Diffuser, a $300 automatic diffuser that uses waterless and heatless technology to scent up to 600 square feet.

    Barbie's House
    Barbie Clariday originally founded a home furnishings store in 1999 to serve Houston clients. Now 25 years later, her daughter Jennifer Brown has opened a spinoff in Prosper, offering the same mix of fine furniture, home accessories, gifts, and design services where they'll help find the perfect decorative item or furnish an entire home. They sell bed comforter sets, pillows, chairs, and gifts from brands like Oh My Mahjong and B's Knees candles.

    Conrad Shades
    Luxury window shades brand is now available exclusively inside the Holly Hunt showroom in the Design District. Holly Hunt carries the full catalogue of 150 woven designs, including the recently launched Japanese-inspired Shibui Collection. Highlights include the Indigo and Sakuru shades, crafted from recycled denim fibers, and the Kata shade, which evokes the dying and weaving traditions of Japan.

    OmniThreads 
    Dallas-based clothing brand inspired by spirituality, Greek mythology, and the zodiac is online only, where it sells T-shirts, hoodies, dad hats, and kids shirts. Here's where to get T-shirts for every sign of the Zodiac, from Aries to Pisces, rendered in vivid, graffiti-esque designs and colors. They have an eco-friendly mission, using biodegradable packaging and paperless receipts.

    Sephora
    Beauty chain has opened a location in Allen at the Allen Premium Outlets, next to the Kate Spade store. It's a regular Sephora store, not an outlet, which stocks the usual assortment of cosmetics, skincare, fragrance, and makeup from Glossier, Makeup by Mario, and Summer Fridays. There is no shortage of Sephora locations with 30 in the DFW area including Galleria Dallas, Preston Royal, and Willow Bend in Plano.

    Weekend Academy
    Walmart’s newest private fashion brand fills a space in the fashion market for Gen Alpha, ages 7-14. The tween-specific clothing brand features 65 clothing items for girls and boys including denim, graphic tees, fleece, skirts and dresses, footwear, and accessories, with a majority of items available under $15 and many under $10. Weekend Academy joins Walmart's two other clothing brands for younger shoppers: Wonder Nation brand for kids and No Boundaries brand for Gen Z teens and young adults.

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