Dallas-born luxury boutique Saint Bernard is getting ready for fall with a new collection created alongside Houston style veteran Lyndsey Zorich. The fashion-forward retailer and the founder/designer of Mason's Daughter have teamed up to launch Love Note by Lyndsey Zorich, a new Saint Bernard-owned brand, that will roll out this fall.
Love Note officially launched on Thursday, September 10 at Saint Bernard stores in Dallas, Southlake, Houston, San Antonio, and Austin, as well as online. Shoppers can expect a feminine collection with a playful take on everyday dressing for women who want to look put together, but not too serious.
Customers will have to be patient, though, because the entire collection won’t debut at once. Instead, the brand will roll out in a series of monthly drops, each with its own seasonal point of view.
Love Note by Lyndsey Zorich is available at Saint Bernard stores across Texas.Photo courtesy of Saint Bernard
The Kick Off is the first drop in September. It's a game day-inspired collection with pieces designed for fall sports and weekend road trips.
In October, The Lean In will debut with more feminine silhouettes, followed by Getting Comfortable, which focuses on the perfect layering pieces for Texas’ warm fall weather.
A longtime Saint Bernard shopper herself, Zorich's unique style and Texas perspective gave her a greater understanding of what Texas customers want. She was involved in everything from the creative direction and textile development to fabrication and production of the brand. The partnership is even more special, as Saint Bernard typically doesn't collaborate with local designers on its branded releases.
“Getting dressed has always been one of my favorite forms of self-expression, and Love Note allowed me to take that idea from concept all the way through the finished product,” said Zorich. "Saint Bernard felt like the right partner, because I genuinely understand and love their customers. Love Note is meant to bring a little more playfulness to getting dressed, pieces that feel personal, special, and bring joy to everyday life.”
According to director of owned brands for Saint Bernard, Ashleigh Goyer, collaborating with Zorich gave Saint Bernard a fresh new way to provide customers with something both recognizable and unexpected.
"She shares her perspective, her lifestyle, and her love of fashion, and she has an incredible ability to make getting dressed feel effortless and personal," said Goyer.
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