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    Dream Home Building

    Tatum Brown redefines the Dallas custom homebuilding experience

    CultureMap Create
    May 15, 2014 | 11:02 am

    You may notice that homes in Dallas are selling quickly. Gone-as-soon-as-they-hit-the-market quickly. The city is such a coveted place to live that the inventory of gorgeous existing homes is becoming harder to come by every year, prompting many to opt for a custom build. And when they do, they turn to one of the most sought-after boutique luxury builders, Tatum Brown Custom Homes.

    In addition to Tatum Brown’s success stories (trust us, you’ll feel immediate jealousy), what makes this company stand out is how Tatum Brown redefines the term “custom build.” Here, every single variable within the home, as well as in the building process itself, is custom. Whether you already have an architect or interior designer, or need an introduction to one, Tatum Brown will customize the building process to best suit your needs, ensuring the home of your dreams.

    You drive the project
    Inside its showroom, the Tatum Brown team begins with a presentation to clients on what they can expect. At the top of the list is collaboration. Whether the client comes to the table with finished plans or needs an introduction to a highly recommended architect, the goal is to make sure everyone involved understands the vision, timeline and budget.

    If clients need help locating the perfect neighborhood or lot, Tatum Brown’s sales professionals can help. Communication is facilitated with the latest technology, ensuring “everyone is reading from the same playbook,” as owner Mark Danuser puts it.

    “Sometimes people are overwhelmed by the thought of building a brand-new custom home. They think it will be an unbelievably time-consuming project that will take over their lives when they’re already so busy,” Danuser explains. “But we are here to make the process streamlined and, ultimately, fun.

    “We take a more corporate approach and collaborate with our clients to make the right decisions to get to the ideal home. Our team and process is in place to make things go efficiently and on budget, so it’s an enjoyable experience for our clients.”

    Once you’ve settled on the home’s architectural style and size, there are plenty of other exciting steps as you build a custom home. Tatum Brown’s design team can help choose all the finish-out selections that will make your home truly yours. Any aspect of the process — from accounting to helping decide the shape of your swimming pool — can be handled by the team.

    “We’re very adaptable, whether it’s an estate project, second home or an extensive renovation. In the end, it’s about the quality of the homes we build. And ensuring our clients can get everything they need taken care of — from project management to interior design — in an efficient manner,” Danuser says.

    Online updates
    Tatum Brown keeps clients in the know by creating private, personalized project websites, and then posting regular updates and photos to document the home’s progress. The individualized website also serves as a photo journal and reference, and it can be accessed by smartphone.

    In one fell swoop, the client can see the architectural plans, colors, finishes and more. This can come in handy for making on-the-fly design decisions, such as shopping for tile or fixtures. Clients stay connected, and everyone can more seamlessly work at creating a one-of-a-kind home.

    It’s this detail and focus that has helped to earn Tatum Brown Custom Homes its stellar reputation.

    “We’ve thought everything through,” Danuser says. “You tell us what you want. Then let us get to work building a quality home that is perfect for you and your family.”

    ---

    Learn more about custom home building by visiting the Tatum Brown Custom Homes website or Facebook.

    A French-style custom build in Highland Park.

    Exterior of custom-built home in Dallas
    Photo courtesy of Tatum Brown
    A French-style custom build in Highland Park.
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    Floral studio in booming Celina blossoms with plans for full flower shop

    Karen Chaney
    Jun 10, 2026 | 3:24 pm
    Greenologie Flower Shop
    Photo by Karen Chaney
    Greenologie Flower Shop floral designers Julie Holland (left) and Rebecca Calvert have big plans for the future.

    Tucked behind the sprawling grounds of Shades of Green, a 10-acre garden center in Celina, sits a house where Rebecca Calvert and Julie Holland often work into the wee hours creating floral arrangements for their Greenologie Flower Shop.

    Open since June 2025, Greenologie is a boutique floral design studio that offers handcrafted floral arrangements, flower delivery or pick-up, floral design workshops, and wedding and event floral design services. For the last year, Calvert and Holland have been operating from Shades of Green, by appointment only.

    But the floral business is booming in Celina - one of the fastest-growing cities in the country - and the duo has ambitious plans to transform the floral business into a traditional flower shop. They're used to putting in the long hours it will take to make it grow.

    “We flower-design a lot at nighttime,” Calvert says. “We always joke — because the lighting isn't great — that we're kind of designing in the dark. The next day we get over there, and we're like, oh, it's really, really beautiful.”

    In addition to making custom floral arrangements, Greenologie also offers flower arranging classes for the public, including the upcoming Sips & Stems: Wine Glass Flower Arranging Night, on July 15 at Valley Vines in Celina.

    Last fall, the company launched a porch decorating service called Pumpkin Porch Party, which featured multi-colored pumpkins, gourds and seasonal flowers. It was a hit, and they plan to offer the service again this year.

    “People pay you to zhuzh up their porch,” Calvert says. “We launched it last minute, and it went really well. We did about 30 porches over North Texas and it was super fun.”

    Greenologie Greenologie will offer Pumpkin Porch Party in the fall.Photo courtesy of Greenologie

    Calvert co-owns Greenologie and Shades of Green Nursery + Landscape with her husband, Jarratt Calvert. Flowers are a family business.

    Rebecca Calvert’s father, Jeff McCauley, opened Shades of Green in 1977 with a childhood friend while they were students at Texas A&M University. The first Shades of Green garden center opened in McKinney in 1988 before relocating to Frisco in 1994. In 2022, a second location opened in Celina, which is now the company’s sole Shades of Green garden center.

    Calvert and Holland have to be nocturnal florists because of their day jobs at Shades of Green.

    After graduating from Texas A&M University with a degree in communications, Calvert, a longtime Celina resident, spent nearly a decade working in corporate human resources. Following the birth of her first child, she decided to leave the corporate world and found a new way to use her HR experience through her work at Shades of Green.

    “I would say [Shades of Green] is the job I have to do, and Greenologie is the job I get to do,” Calvert says.

    Holland, the garden center manager and a Celina resident, earned a degree in agricultural services and development with a focus on horticulture at Tarleton State University. Prior to beginning her career at Shades of Green four years ago, she taught floral and horticulture classes and ran a flower shop from her classroom. Holland traces her botany bond back to her grandmother, whose flower shop she loved visiting as a young girl.

    Greenologie Flowers used in Greenologie arrangements are sourced from Trader Joe’s and from Rebecca Calvert’s Celina home garden.Photo by Karen Chaney

    Calvert says she and Holland share responsibilities as well as a similar design aesthetic.

    “We are more on the contemporary side — whimsical is a good word,” Calvert says. “We've done a few events and weddings where it was kind of copy and paste, and that's great too. But we both have the most fun whenever we can design without any constraints.”

    The owners' goal is to open their own brick-and-mortar shop in the next five years. For now, orders placed online for Greenologie can be delivered or picked up at Shades of Green, 1213 E. Sunset Blvd., Celina.

    “Greenologie will have its actual own little flower shop next to the Shades of Green storefront,” Calvert says. “It will be a traditional flower shop with gifts and a flower bar to pick your flowers from.”

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