Driving in luxury

Dallas dealership's new subscription delivers six-figure supercars to your door

Knock knock, your Maserati Quattroporte is here.

Photo courtesy of Park Place

Who needs chocolate when you could shower your valentine with supercars instead? Dallas-based Park Place dealerships is launching a “Premier Tier” level of its vehicle subscription service, Park Place Select, that could have your honey-bunch hitting the road in one of the most luxurious cars in the world by this time next month.

The new service lets you swap or “flip” among your choice of five ultra high-end vehicles from their Premier Collection dealership on Lemmon Avenue in Dallas. Subscribers can choose among the Bentley GT convertible, Mercedes Benz G63, Maserati Quattroporte, McLaren 570 Spider, and Bentley Bentayga.

Swap as often as you like. Daily, even. But Park Place recommends flipping every couple of weeks, to appreciate each vehicle’s full-on experience.

All you pay for is gas. And, of course, the $3,000 joining fee and monthly subscription fee of $4,495.

This high-end offering begins, conveniently enough, on Valentine’s Day. (Sure beats droopy, overpriced roses.)

Begun last year, the program also offers subscribers three additional levels to choose from: Prime, Plus, and Premium, which range from $995 to $1,995 per month (not including joining fees).

Via a smartphone app, participants choose, and flip, vehicles from the brands at Park Place. Within 24 hours, the vehicle arrives at their door. Maintenance, insurance, and cleaning costs are included. There’s even an available concierge to facilitate the experience.

“Vehicle subscription programs are an alternative to traditional purchase and lease options,” explains Hesham Elgaghil, chief strategy officer for Park Place. “With Select, we’re at the forefront of offering unique solutions that serve our unique clients. The new Premier tier expands those solutions even more.”

It's a trendy thing to do. Today’s digital subscription model has moved well past books, magazines, and sock clubs to encompass pet supplies, boxed ready-to-make dinners, razor blades, media content, even bacon and bagels.

But six-figure supercars? For that matter, vehicles of any type, via subscription? Some manufacturers and third-party providers think it’s a coming thing. Volvo, Mercedes, BMW, Lexus and Jaguar Land Rover have all announced subscription programs that are in varying developmental stages.

But Park Place is unique in that it offers Select tiers throughout their product lines, not just one brand.

“We feel fortunate to have a unique dealership, the Premier Collection, where clients can experience high-end, exclusive brands through this new subscription tier,” Elgaghil says. “And we’ll continue to challenge ourselves to deliver innovative solutions.”

openings luxury

Coworking News

New coworking space to open in Dallas' Oak Lawn neighborhood

Office Evolution

A coworking space is opening in Dallas in a central location: Office Evolution, a Louisville-based coworking chain, will open what a release says is a "state-of-the-art coworking space" at 3500 Oak Lawn Ave. #360 in Dallas at the southeast corner of Lemmon Avenue.

No details on what makes it state-of-the-art, but construction is ongoing and an opening is anticipated in mid-October.

Office Evolution was founded in 2003 as a shared workspace-coworking environment, cultivated on the principles of "Ohana," the Hawaiian tradition that references family working toward a common goal. (The founder was from Hawaii.)

The company started out in Boulder, Colorado, then relocated its headquarters to Louisville. It's an affiliated brand of United Franchise Group, and is part of The Vast Coworking Group, which specializes in franchising within the coworking industry. All of their locations are franchised.

The Dallas location is owned by franchisee Michael Pickering, a Dallas native who runs a family-owned indoor soccer facility in Dallas. (There are two other Office Evolution locations in the DFW area in McKinney and Southlake, owned by different franchisees.)

They're describing the Dallas location at 3500 Oak Lawn Ave. as "Turtle Creek," although its location at Oak Lawn and Lemmon really puts it at the epicenter of Oak Lawn. (To further complicate matters, the building previously and incorrectly described its address as "Uptown.")

It's a seven-story building in which the majority of tenants are doctor and medical offices.

Office Evolution rates include a coworking day pass for $25, plus "flex" office options starting at $200 a month for 20 hours, up to $550 a month for 80 hours.

Amenities of the building that are also accessible to Office Evolution customers include a front desk; a 1,000-square-foot fitness center; covered parking; and on-site security six days a week.

According to a spokesperson, Pickering and his team put $1.2 million into the renovation to transform the space, which occupies most of the fourth floor where it will span 9,240 square feet of space with 41 total offices — one of which is earmarked as an "on-demand office" for the professional on the go.

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