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    Not Sacrificing Comfort

    Former Dallas Cowboys cheerleader builds breastaurant uniform empire

    Jonathan Rienstra
    Aug 14, 2013 | 2:30 pm

    Terra Saunders knows the secret to a good breastaurant uniform is all a matter of centimeters. Too much material, and you're dealing with baggy, ill-fitting clothes. Too little, and well, the issue is pretty easy to see.

    "There are a lot of little details that go into the uniforms," Saunders says. "Not all designers think about all of the things. We don’t want bra straps hanging out; it's not clean. And think about the undergarments and inseams, so your butt cheeks don't hang out."

    Saunders is the founder and lead designer for Waitressville, a new site that allows restaurants (both breasty and not) across the country to design custom uniforms. And though Waitressville is new, Saunders has been designing uniforms for more than 15 years.

    ​“I had some horrible uniforms,” says Waitressville founder Terra Saunders. “One was a cummerbund with splatter paint, suspenders and a bowtie.”

    It started with the Dallas Cowboys. Saunders was a cheerleader from 1995 to 2000; in 1997, she began a business designing uniforms, a fusion of her two passions.

    "I've been designing my whole life," she says. "It was a family thing. My mother and grandmother sewed, and I picked it up from them. I mean, when you know something so personally, wearing the clothes I was designing, it was a natural fit."

    After retiring from cheering, Saunders began selling her uniforms to cheerleading squads in the NFL and NBA. She's designed outfits for the Cowboys, Atlanta Falcons, Oklahoma City Thunder and several others under the Dallaswear Uniforms brand.

    In 2006, Twin Peaks approached Saunders about designing new outfits for its waitresses. She was suddenly in the breastaurant game.

    "If you think about the uniforms, they're not that different," Saunders says. "And the girls who wear them aren't that different. They're young, energetic and care about their figures. It was a light-bulb moment."

    The infrastructure was already set up, and the inspiration of past waitressing jobs allowed Saunders to create the uniforms she wishes she'd had.

    "I had some horrible uniforms," she says. "There was one that was a cummerbund with splatter paint, some suspenders and a bow tie that had splatter paint on it too. I’ve worn some very hideous uniforms, and the Cowboys one made me feel like the prettiest girl."

    For Saunders, comfort is at the forefront of each design. Between long shifts and constant shuffling between the kitchen and the dining area, the uniforms have to be able to stand up to the pressure.

    She also believes that breastaurants carry an undeserved stigma.

    "It has a bad rap because there wasn't anyone making a uniform that would honor these women," she says. "There were the polos designed by men that were square and didn't fit anyone. Then there were the costume-y, stripper clothes. There was nothing that was fashionable that made the girls look good that covered all the right parts."

    Saunders believes that if the waitresses feel that they look good and are comfortable, then everyone wins.

    "If your manager gives you something boring to wear, you're going to feel boring," she says. "But if you have something that feels great and honors you, you'll feel great. The waitresses are happier, and when they're happier they work better, customers have a better experience and the restaurant makes more money."

    Saunders owns the trademark on "Breastaurant Uniforms" and designs for places like Twin Peaks, Bone Daddy's and Bikinis (which has a trademark on "Breastaurant"). But that doesn't mean the lineup at Waitressville is a one-trick pony. Her business suits all types of restaurants.

    "I've noticed recently that new clients are saying, 'We had heard of you, but you didn't have anything we need because we're just a sports bar,'" she says. "They thought it was all just about your stomach hanging out.

    "But I want every waitress to feel great wherever they work. No matter the uniform, we can make it better. If you're wearing a boring polo, we can make it more comfortable."

    Terra Saunders founded Waitressville to provide comfortable, good looking uniforms for waitresses.

    Waitressville Uniforms
      
    Photo courtesy of Terra Saunders
    Terra Saunders founded Waitressville to provide comfortable, good looking uniforms for waitresses.
    unspecified
    news/innovation

    Women Rule

    Carrollton CEO makes list of fastest growing women businesses in U.S.

    Raven Jordan
    May 8, 2025 | 3:30 pm
    Buzzballs
    Buzzballs
    Buzzballs' Merrilee Kick

    A CEO based in Carrollton was recently named one of the fastest-growing women-led businesses in the United States: Merrilee Kick, founder of spherical cocktail brand BuzzBallz, made the top five on nonprofit Women President Organization's 50 Fastest Growing Women-Owned/Led Companies list.

    BuzzBallz, which is in the fourth spot on the list, was founded by Kick in 2009 and acquired by spirits company Sazerac in 2024. Following a career as a high school teacher, Kick decided to create ready-to-drink cocktails, such as martinis and margaritas, served in a plastic can rather than a glass.

    To be considered for this list, businesses must operate under the leadership of a woman, and have a minimum of $500,000 in annual revenue for each of the previous five years. Plus, they must have sustained substantial year-over-year growth, demonstrating post-pandemic recovery in industries like travel and hospitality, health and wellness, manufacturing, and food and beverage.

    The top five include:

    1. Collette led by President and CEO Jaclyn Leibl-Cote, based in Pawtucket, Rhode Island
    2. Unite Digital led by President and CEO Stacey Coopes, based in Bloomfield Hills, Michigan
    3. Embark Beyond led by Co-founder and Managing Partner Julie Danziger, based in New York City, New York
    4. BuzzBallz (Southern Champion) led by CEO and Founder Merrilee Kick, based in Carrollton, Texas
    5. Cymbiotika led by CEO Durana Elmi, based in San Diego, California

    Kick joins two other Texas business owners on the list — both in Houston — including Pamela Chambers O'Rourke, founder and CEO of Icon Information Consultants, and Tara Harmon-Kramer, owner of Meltar Supply, at sixth and 23rd place on the list respectively.

    According to a release, businesses on this year’s list collectively generated more than $7 billion in gross revenue, and employed more than 15,000 people, in 2024.

    Most of the selected companies offer remote work arrangements and parental leave, and company milestones included major contracts secured and national retailer launches.

    “With a strong commitment to innovation, purpose, and people, these companies exemplify the essential role women-owned and led businesses play in building a more sustainable and inclusive economy," says CEO of the Women Presidents Organization Camille Burns in a statement. "This recognition is more than a milestone — it’s a powerful affirmation of the transformative influence women have in shaping modern business."

    The 50 Fastest list is sponsored by J.P. Morgan Commercial Banking, and participation was open to all qualifying businesses.

    A comprehensive evaluation process then ranked all eligible companies using a proprietary sales growth formula that factored in both percentage and absolute growth, finalizing the WPO’s selection of the top 50 performers for recognition.

    Honorees will be recognized during a ceremony at the WPO Entrepreneurial Excellence Forum at The Hyatt Regency Hill Country Resort in San Antonio on May 8.

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