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    Explosive growth

    Booming Texas region could rival Dallas-Fort Worth as ‘next great U.S. metroplex,’ mayor says

    John Egan
    Sep 1, 2022 | 2:49 pm
    San Antonio downtown skyline skyscrapers
    In a speech on August 25, Austin Mayor Steve Adler discussed the potential evolution of Austin-San Antonio into a mega-region rivaling Dallas-Fort Worth.
    Visit San Antonio/Facebook

    Look out, Dallas-Fort Worth. Austin Mayor Steve Adler wants Austin-San Antonio to become the “next great U.S. metroplex.” Experts believe they're already well on their way toward that status.

    In his last State of the City address as Austin’s mayor on August 25, Adler touched on the burgeoning notion that the Austin-San Antonio corridor — encompassing 13 counties across both metro areas — is evolving as a mega-region like DFW.

    In alignment with that vision, Texas billionaire Elon Musk, CEO of Austin-based automaker Tesla, recently floated the idea of building a transportation tunnel between Austin and San Antonio. On Twitter, Musk noted that this futuristic tunnel would be the “fastest way” to travel “between one downtown and another with known physics.” The distance along I-35 between downtown Austin and downtown San Antonio is about 80 miles.

    In the past, transportation advocates have pushed for a commuter rail line between the Austin and San Antonio areas, but the concept has never gained enough traction.

    Calls for stepped-up transportation and cooperation between Austin and San Antonio come as the two adjacent regions become more neighborly.

    Today, the Austin-San Antonio corridor is home to roughly 5 million people. As of the 2020 Census, 2.3 million people lived in the Austin metro area and almost 2.6 million people lived in the San Antonio area. The corridor’s population is expected to reach 6 to 7 million by 2030.

    From 2010 to 2020, two of the country’s fastest-growing counties were the adjoining counties of Hays and Comal. At 53.4 percent, Hays County (part of the five-county Austin metro area and anchored by San Marcos) led growth among all U.S. counties during that period. Comal County, situated in the eight-county San Antonio metro area and anchored by New Braunfels, ranked third on that list with a growth rate of 48.9 percent.

    This population growth is occurring as home prices continue to climb in the Austin and San Antonio areas. However, the San Antonio area remains a much more affordable place than neighboring Austin. In fact, San Antonio ranks among the top spots where both buyers and renters are seeking a refuge from skyrocketing prices for housing in Austin.

    In July, the median home price in the San Antonio area was $341,600, compared with $515,000 in the Austin area. That’s a gap of $173,400.

    “Austin is in the middle of a housing supply and housing affordability crisis. This is an existential challenge,” Adler said. “We are losing neighbors who can longer afford to live here. With their loss, we lose the diversity that is our biggest asset — our people.”

    In November, Austin voters will decide on a $350 million bond program that would add affordable housing for low-income families and homeless people.

    “We have quadrupled our investment in affordable housing units in the city since just 2014. And we have invested more in the last six years than in the city’s history up to that point,” Adler said. “And it’s still not enough.”

    The Austin Board of Realtors has repeatedly sounded the alarm about the escalating cost and ongoing shortage of housing in the area.

    “Although we’ve seen an uptick in inventory recently, we must focus on creating more supply to meet the increasingly high and sustained demand for housing. We must put housing first and use all the tools we have in the toolbox to address this issue,” says Cord Shiflet, president of the Austin Board of Realtors.

    The same sentiment likely could be applied to the San Antonio area, especially if the population of the corridor exceeds 9 million by 2050, as former San Antonio Mayor Henry Cisneros has indicated will happen.

    In 2020, Cisneros wrote that nowhere else in the U.S. are two connected metro areas expanding so rapidly. As the two areas move closer to the mega-metro level, Cisneros believes Austin and San Antonio can “provide a 21st-century example” of regional collaboration, including the possibility that a single NFL, NHL, or Major League Baseball team could serve sports fans up and down the corridor.

    “We can avoid the worst consequences of lack of planning and of erratic growth in the Austin-San Antonio region,” Cisneros wrote in a newspaper op-ed. “We can make wise investments, pursue inclusive growth, and assure environmental responsibility.”

    hill-countrytrends
    news/innovation

    kick off your career

    3 Dallas neighbors hustle onto list of top 20 U.S. career hotspots

    Amber Heckler
    Jan 16, 2026 | 9:04 am
    Frisco water tower
    Photo by Nancy Jo Lambert on Unsplash
    Frisco was the highest-ranked city in Dallas-Fort Worth.

    Dallas has already proven to be a major hub for business, and now three of its neighbors – Frisco, Flower Mound, and McKinney – are rising up among the best small U.S. cities for big career opportunities.

    A new nationwide survey from CoworkingCafe ranked the three Dallas-Fort Worth cities among its top-20 career hotspots with populations under 250,000 residents.

    According to the study, these standout U.S. suburbs "combine economic acceleration with day-to-day livability, offering residents both upward mobility and stable community fundamentals."

    Frisco ranked the highest, climbing up into No. 11, and CoworkingCafe said the suburb has a "highly engaged" workforce whose wages have surged 33 percent since 2019. Frisco households make a median income of $145,444 a year, the report added.

    "The labor force is highly engaged (74.2 percent) with low unemployment and a strong employer base supported by 3,050 establishments per 100[,000] residents," the report said. "With 95 percent [of residents having] fiber access, excellent healthcare and top-tier safety, Frisco backs its economic strength with day-to-day comfort."

    Frisco's high income and fast Wi-FI speeds also make it a highly desirable place to live for remote workers.

    Affluent Flower Mound, which was crowned the best place to live in the U.S. in 2025, followed after Frisco in the No. 15 spot. CoworkingCafe said the suburb's $166,624 median household income has grown 25 percent from 2019 to 2024, and the city's "affordability remains favorable relative to income levels." Career-focused Flower Mound residents aren't shy about being big spenders.

    If North Texans are seeking affordability over all other factors, No. 20-ranking McKinney is the place to be. The report said McKinney offers the perfect balance between "affordability, opportunity and amenities." It doesn't hurt that households earn a median annual income of $124,177, a figure that has ballooned 24 percent over the last five years.

    "The findings reveal two clear paths to success: fast-growing suburban hubs buzzing with innovation and more established tech-driven economies that already have a global reach," the report said. "Together, they show that even smaller places can give you big advantages professionally, sometimes even more than the big metros."

    Elsewhere in Dallas-Fort Worth, other career hotspots with populations under 250,000 residents that made it into the top 100 include Mansfield (No. 37), Allen (No. 43), Richardson (No. 58), and Lewisville (No. 80).

    Here's how other Texas suburbs fared among CoworkingCafe's top 100 best career hotspots in 2026:

    • No. 17 – Pflugerville
    • No. 22 – Cedar Park
    • No. 31 – Round Rock
    • No. 59 – Pearland
    • No. 73 – League City
    • No. 76 – Sugar Land
    • No. 89 – Temple
    • No. 90 – Georgetown
    • No. 97 – Amarillo
    suburbsdallasfriscomckinneyflower moundinnovation
    news/innovation
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