More than a token comeback

Former DFW electronics giant RadioShack reboots as cryptocurrency company

Could RadioShack come back?

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Although the RadioShack electronics retail chain essentially crumbled following bankruptcy filings in 2015 and 2017, the name has survived for 100 years. In a bid to make RadioShack relevant for another 100 years, the brand’s new owner is making a play for one of the hottest, and most controversial, emerging business sectors in the world — cryptocurrency.

Seeking to capitalize on RadioShack’s global brand name, Miami-based owner Retail Ecommerce Ventures is propelling RadioShack (once based in Fort Worth) into the promising yet murky territory of cryptocurrency. Cryptocurrency is digital currency built on a technology platform known as blockchain; bitcoin is perhaps the best-known type of cryptocurrency. In November, the size of the global cryptocurrency market surpassed $3 trillion.

“The need for a bridge between the CEOs who control the world’s corporations and the new world of cryptocurrencies will most likely come in the form of a well-known, century-old brand. RadioShack is perfect,” RadioShack proclaims on its website.

High-profile investors like Elon Musk have enthusiastically hopped on the cryptocurrency bandwagon. Yet other big-name investors, such as Warren Buffett, cast doubt on the viability of the scam-prone, highly volatile cryptocurrency market.

The owner of RadioShack clearly shares space on the Musk bandwagon. On its website, RadioShack — whose name still appears on hundreds of stores operated by independent dealers — recently revealed plans for a cryptocurrency platform called RadioShack DeFi (short for decentralized finance). The company touts RadioShack DeFi’s ability to profit from a 100-year-old brand name that’s recognized in more than 190 countries and once encompassed more than 8,000 stores.

The concept calls for people to freely swap existing cryptocurrency tokens for newly created RADIO cryptocurrency tokens through the RadioShack DeFi platform.

“It is our hypothesis that the best way for crypto to be more mainstream is for an established brand name in the tech space to lead the way. … Despite its pullback in the last 10 years, the brand is resolutely embedded in the global consciousness — ripe to be pivoted to lead the way for blockchain tech to mainstream adoption by other large brands,” RadioShack declares.

Retail Ecommerce Ventures bought RadioShack’s brand assets in 2020. The business also owns the ecommerce business of Pier 1, formerly based in Fort Worth, along with obsolete retail brands such as Dressbarn, Linens ’n Things, and Stein Mart.

Interestingly, RadioShack’s cryptocurrency setup would run on a system called Atlas USV that’s owned by entrepreneurs Tai Lopez and Alex Mehr — the same guys who own Retail Ecommerce Ventures and, thus, RadioShack.

“Lopez and Mehr are clearly staking the success of the entire operation on the strength of the RadioShack brand with consumers,” PCMag.com observes.

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Coworking News

New coworking space to open in Dallas' Oak Lawn neighborhood

Office Evolution

A coworking space is opening in Dallas in a central location: Office Evolution, a Louisville-based coworking chain, will open what a release says is a "state-of-the-art coworking space" at 3500 Oak Lawn Ave. #360 in Dallas at the southeast corner of Lemmon Avenue.

No details on what makes it state-of-the-art, but construction is ongoing and an opening is anticipated in mid-October.

Office Evolution was founded in 2003 as a shared workspace-coworking environment, cultivated on the principles of "Ohana," the Hawaiian tradition that references family working toward a common goal. (The founder was from Hawaii.)

The company started out in Boulder, Colorado, then relocated its headquarters to Louisville. It's an affiliated brand of United Franchise Group, and is part of The Vast Coworking Group, which specializes in franchising within the coworking industry. All of their locations are franchised.

The Dallas location is owned by franchisee Michael Pickering, a Dallas native who runs a family-owned indoor soccer facility in Dallas. (There are two other Office Evolution locations in the DFW area in McKinney and Southlake, owned by different franchisees.)

They're describing the Dallas location at 3500 Oak Lawn Ave. as "Turtle Creek," although its location at Oak Lawn and Lemmon really puts it at the epicenter of Oak Lawn. (To further complicate matters, the building previously and incorrectly described its address as "Uptown.")

It's a seven-story building in which the majority of tenants are doctor and medical offices.

Office Evolution rates include a coworking day pass for $25, plus "flex" office options starting at $200 a month for 20 hours, up to $550 a month for 80 hours.

Amenities of the building that are also accessible to Office Evolution customers include a front desk; a 1,000-square-foot fitness center; covered parking; and on-site security six days a week.

According to a spokesperson, Pickering and his team put $1.2 million into the renovation to transform the space, which occupies most of the fourth floor where it will span 9,240 square feet of space with 41 total offices — one of which is earmarked as an "on-demand office" for the professional on the go.

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