Innovation highway
Amazon's Zoox robotaxis steer into Dallas, revving up rivalry with Waymo

Zoox retrofitted Toyota Highlander test vehicle.
Ride-hailing robotaxis operated by Amazon-owned Zoox will soon hit the roads in Dallas, alongside those operated by chief competitor Waymo.
Zoox is expanding its test fleet to Dallas and Phoenix after launching pilot projects in Austin, Atlanta, Las Vegas, Los Angeles, Miami, the San Francisco Bay Area, Seattle, and Washington, D.C.
Zoox says in a blog post that Dallas and Phoenix are “rapidly growing metropolitan areas with high demand for ride-hailing and first- and last-mile connections. Expanding into these cities allows us to test in sprawling environments, differentiating this … from our testing in other dense metro areas like San Francisco.”
In Dallas and Phoenix, Zoox vehicles will be on the streets of centrally located neighborhoods, the company says.
“Dallas provides a valuable testing ground to refine our AI against diverse weather and complex road networks,” Zoox adds.
The Zoox test fleet, which comprises retrofitted Toyota Highlander SUVs, has been traveling on public roadways since 2017, starting with the San Francisco Bay Area and Las Vegas. Amazon bought the company in 2020 for $1.3 billion.
When Zoox tests its robotaxis in a new market, it initially focuses on mapping streets before moving on to autonomous driving.
“There is always a safety driver behind the wheel who can take over at any time, disengaging the AI if needed,” the company says.
After finishing its tests with SUVs in Dallas and Phoenix, Zoox will start testing its box-shaped, purpose-built robotaxis.
In the San Francisco Bay Area and Las Vegas, their vehicles have traveled more than one million miles and served more than 300,000 ride-hailing passengers.
Zoox joins Waymo in introducing self-driving taxis to Dallas. Last month, Waymo announced its entry into the Dallas, Houston, San Antonio, and Orlando, Florida, markets.
Waymo, owned by Google’s parent company, says it has logged more 20 million ride-hailing trips in 10 cities, including Dallas, Austin, Houston, and San Antonio.
“Dallas is excited for Waymo to launch operations in our city, providing Dallas residents and visitors with new, innovative transportation options,” Dallas Mayor Eric Johnson said in February. “The availability of Waymo’s fully autonomous ride service further cements Dallas’ reputation as one of America’s most innovative and dynamic cities.”
