Innovation highway

Amazon's Zoox robotaxis steer into Dallas, revving up rivalry with Waymo

Zoox retrofitted Toyota Highlander test vehicle.

Photo courtesy of Zoox

Ride-hailing robotaxis operated by Amazon-owned Zoox will soon hit the roads in Dallas, alongside those operated by chief competitor Waymo.

Zoox is expanding its test fleet to Dallas and Phoenix after launching pilot projects in Austin, Atlanta, Las Vegas, Los Angeles, Miami, the San Francisco Bay Area, Seattle, and Washington, D.C.

Zoox says in a blog post that Dallas and Phoenix are “rapidly growing metropolitan areas with high demand for ride-hailing and first- and last-mile connections. Expanding into these cities allows us to test in sprawling environments, differentiating this … from our testing in other dense metro areas like San Francisco.”

In Dallas and Phoenix, Zoox vehicles will be on the streets of centrally located neighborhoods, the company says.

“Dallas provides a valuable testing ground to refine our AI against diverse weather and complex road networks,” Zoox adds.

The Zoox test fleet, which comprises retrofitted Toyota Highlander SUVs, has been traveling on public roadways since 2017, starting with the San Francisco Bay Area and Las Vegas. Amazon bought the company in 2020 for $1.3 billion.

When Zoox tests its robotaxis in a new market, it initially focuses on mapping streets before moving on to autonomous driving.

“There is always a safety driver behind the wheel who can take over at any time, disengaging the AI if needed,” the company says.

After finishing its tests with SUVs in Dallas and Phoenix, Zoox will start testing its box-shaped, purpose-built robotaxis.

In the San Francisco Bay Area and Las Vegas, their vehicles have traveled more than one million miles and served more than 300,000 ride-hailing passengers.

Zoox joins Waymo in introducing self-driving taxis to Dallas. Last month, Waymo announced its entry into the Dallas, Houston, San Antonio, and Orlando, Florida, markets.

Waymo, owned by Google’s parent company, says it has logged more 20 million ride-hailing trips in 10 cities, including Dallas, Austin, Houston, and San Antonio.

“Dallas is excited for Waymo to launch operations in our city, providing Dallas residents and visitors with new, innovative transportation options,” Dallas Mayor Eric Johnson said in February. “The availability of Waymo’s fully autonomous ride service further cements Dallas’ reputation as one of America’s most innovative and dynamic cities.”

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Workplace accolades

6 Dallas retailers and restaurants make Time's best private companies list

Half Price Books presents Dallas Antiquarian Book Fair

Photo courtesy of Half Price Books

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Six Dallas-area brands in the retail, restaurant and hotel industries appear in Time magazine’s first-ever ranking of the best privately owned companies in the U.S.

At No. 69, the highest-ranked DFW-based brand among retail, restaurant and hotel companies on the list is Farmers Branch-based eyewear retailer Eyemart Express, which operates more than 270 stores nationwide. VSP Vision acquired Eyemart Express last year. Optometrist Dr. Doug Barnes founded Eyemart Express in 1990.

“Like VSP, Eyemart Express is a doctor-founded organization with similar values and a shared commitment to expanding access to affordable, high-quality eye care and eyewear to as many people as possible,” Michael Guyette, president and CEO of VP Vision, said last year.

Guyette is an alumnus of the University of North Texas in Denton.

Time teamed up with data provider Statista to launch the inaugural ranking of the country’s 500 best private companies. Rankings are based on employee satisfaction surveys along with a company’s impact on society, knowledge, health, and the environment.

Other DFW companies on the list are:

No. 127 Half Price Books, the Dallas-based bookstore chain.
No. 160 The Container Store, based in Coppell. Bed Bath & Beyond recently acquired The Container Store, which sells home organization products, for about $150 million.
No. 162 Uncle Julio’s, the Irving-based Mexican restaurant chain.
No. 377 Mary Kay, an Addison-based seller of cosmetics, skin care products, and body care products.
No. 439 TRT Holdings, the Dallas-based owner of the Omni Hotels & Resorts chain.

While not based in DFW, these businesses on the list should be familiar to Texans:

No. 75 H-E-B, the San Antonio-based grocery chain.
No. 141 Visionworks, the San Antonio-based chain of eyewear stores.
No. 165 Taco Cabana, the San Antonio-based Tex-Mex restaurant chain.
No. 198 Buc-ee’s, the Lake Jackson-based operator of mega-convenience stores.
No. 285 Blue Bell Creameries, the Brenham-based ice cream company.
No. 418 Whataburger, the San Antonio-based fast-food restaurant chain.
No. 447 Joe’s Crab Shack, the Houston-based seafood restaurant chain.
No. 491 Tailored Brands, the Houston-based owner of the Men’s Wearhouse, Jos. A. Bank and K&G Fashion Superstore menswear chains.

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