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    EV News

    EV company Lucid opens studio in Plano even despite Texas' idiotic laws

    Teresa Gubbins
    Nov 21, 2022 | 1:12 pm
    lucid EV sedan

    Behold the Air, Lucid's electric vehicle.

    Lucid

    A new electric car company has come to DFW: Lucid Group, a California startup known for its sleek sedans, opened its first Studio location in the state of Texas in Plano, at Legacy West.

    According to a release, it's the 29th Lucid Studio and service center location in North America and the 32nd in the world, including a recent opening in Geneva.

    Lucid describes its mission as to encourage the adoption of sustainable energy by making the most captivating luxury electric vehicles. The company was initially founded in 2007 as a battery maker but segued into EVs in 2018 when former Tesla engineer Peter Rawlinson came aboard.

    Their flagship luxury sedan is the Air, which gets an estimated 520 miles on a single charge and starts at $87,000. The car is produced at Lucid's factory in Casa Grande, Arizona and deliveries are being made to customers in the U.S. and Canada. They're also said to be working on an SUV.

    Texas' non-business-friendly laws, specifically laws that favor dealerships, do not allow companies like Lucid to sell directly to consumers, and Lucid Group has filed a lawsuit in Texas claiming that state's rules on automotive dealerships hurt its ability to sell vehicles in the state. (Lucid is not the only one; Tesla is also unable to sell vehicles in Texas.)

    For now, the Studio in Plano will alllow customers to experience the brand and obtain information about its products with a Virtual Reality Experience that combines the physical and virtual worlds to showcase finishes and materials.

    Additional locations will continue to open as Lucid expands its presence in North America and globally. Customers can visit during normal business hours or can book a personal appointment by contacting Lucid at lucidmotors.com/contact.

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    Power News

    Power company with built-in backup battery service expands to Dallas

    Teresa Gubbins
    Aug 19, 2025 | 2:01 pm
    Base Power battery
    Base Power
    Base Power battery in the backyard.

    Austin energy company Base Power has expanded into Dallas-Fort Worth, with service available in Dallas, Irving, North Richland Hills, Coppell, and beyond.

    Founded in 2023 and headquartered in Austin, Base Power is an energy provider that offers a home backup power system as part of its plan — providing battery-powered home energy that keeps the lights on during power failures.

    When the grid goes down, the battery automatically powers the home.

    Comparable "whole house" backup systems start at $15,000 and most need gasoline to run.

    Base's goal is to provide backup power during outages more cheaply than a generator or comparable battery — keeping homes powered for 24 hours if/when the grid fails.

    They send energy from their batteries back to the grid when demand surges, which can earn money back, which keep their prices down. Batteries may power your home to support the grid, even if there’s no outage. The battery charges at times when energy is cheap, such as overnight, and may share some power back when the grid is stressed.

    Customers don’t actually buy the battery: They pay a $695 installation fee and a monthly fee of $19. They also make Base Power their electricity supplier, paying an 8.5 cents-per-kilowatt-hour.

    In addition to Dallas, Fort Worth, Arlington, Plano, Base also serves parts of Houston such as Harris County, Katy, Sugar Land, and Magnolia; and cities around Austin like Round Rock, Pflugerville, Temple, and Killeen.

    They've also partnered with homebuilders like Lennar and forward-thinking utilities including GVEC and Bandera Electric Cooperative.

    To support its DFW expansion, Base has opened an office and warehouse in Grapevine. The company now has 200-plus employees across Austin, its Bay Area engineering hub, and statewide field operations.

    “Expanding into Dallas is a major milestone for Base—one we’ve been building towards since day one,” said Zach Dell, CEO and co-founder of Base Power. “This city reflects the scale and ambition behind our mission, and we couldn’t be more excited to finally serve the thousands of households that have been waiting for a better energy solution.”

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