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    Paying the price

    Rents could increase this much if Amazon HQ2 picks Dallas, new study says

    John Egan
    May 21, 2018 | 4:05 pm
    Amazon logo
    Apartments will likely see a rise in rent if Dallas lands HQ2.
    Photo by Wallstplaybook.com

    A new study shows the price Dallas or Austin could pay if Amazon picks either Texas city for its second headquarters. Data and analytics provider CoStar Group forecasts both cities will see a 10-year rise in apartment rents if either lands Amazon’s so-called HQ2 project — but Austin rents would increase more than those in Dallas.

    Dallas-Fort Worth would see a modest increase in apartment rents if the Amazon project comes here, the study suggests. CoStar predicts DFW rents will go up 14.8 percent from 2018 to 2028 without HQ2 (from $1,116 to $1,281) and 17 percent with HQ2 (from $1,116 to $1,307). By itself, HQ2 would be responsible for a $26-a-month rise in DFW rents during that period.

    By comparison, CoStar forecasts that without HQ2, the average apartment rent in the Austin area will jump from $1,206 a month this year to $1,450 in 2028, or 20.2 percent. But if HQ2 does settle there, rent would climb from $1,206 to $1,553 during the same period, or 28.8 percent, the CoStar report says. In other words, HQ2 alone could cause a $103-a-month surge in Austin rents from 2018 to 2028.

    The estimates apply to apartments of all sizes.

    Among the 16 U.S. metro areas that are finalists for HQ2, Raleigh, North Carolina, would experience the biggest spike in rental rates, the CoStar study says, followed by Nashville, Tennessee, Columbus, Ohio, and then Austin.

    CoStar is the latest group to make predictions about the housing markets in cities Amazon is considering.

    Apartment List, an online marketplace for apartment hunters, forecasts rents will climb an extra 0.2 percent to 0.4 percent in DFW if HQ2 ends up here. In Austin, it could be 0.8 percent to 1 percent a year.

    Earlier this year, a report from Amherst Capital Management LLC, a real estate investment firm, predicted demand for single-family homes in the Dallas metro area would inch up by just 4 percent if this region scores HQ2. By comparison, the Austin metro area would jump by 13 percent.

    And Mr. Cooper, a Dallas-based mortgage lender, forecasts home values in Austin will rise 5.9 percent from June 2018 to June 2019 without HQ2 and 15.8 percent with HQ2. For Dallas, those same numbers would be 3.7 percent and 12.4 percent.

    For both Austin and Dallas, “home prices would see some uplift from a favorable Amazon announcement,” Mr. Cooper says, “but it won’t be profoundly different from the current trajectory.”

    rent
    news/real-estate

    REAL ESTATE NEWS

    Nearly half of Dallas home sellers are slashing prices amid buyer’s market

    Brandon Watson
    Apr 29, 2026 | 2:31 pm
    Homes
    Photo by Dillon Kydd on Unsplash
    Nearly 58 percent of San Antonio home sellers dropped their list price in February

    Prospective home buyers in Dallas may want to seal the deal this spring. According to a new Redfin report, nearly 47.3 percent of home sellers in the city dropped their list price in February.

    Two other Texas cities clocked ahead of Dallas: In Austin, the number was 55.2 percent, and in San Antonio, it was an eye-popping 57.9 percent — the highest share among the 50 most populous regions in the U.S.

    According to the real estate marketplace, Texas’ dominance on this list isn't coincidental. Along with Florida, the state has been building more homes than anywhere in the nation, giving prospective buyers more options and bargaining power.

    Nationwide, 34.2 percent of February home sellers cut their asking price, a 31.5 percent rise from a year earlier and the highest share ever since Redfin began tracking markets in 2012. The average cut was $40,915, approximately 7 percent of the original sticker price.

    Redfin attributes the discounts to a classic supply-and-demand imbalance. High mortgage rates combined with economic uncertainty have kept buyers on the fence while sellers continued to flood the market with new homes. The company speculates that the real rate of cuts may be higher since it does not account for delisted properties.

    “A lot of people who couldn’t sell their homes last year opted to delist instead of reducing the price, with a plan to relist this spring because they knew that would give them a better chance of selling,” says Redfin real estate agent Aditi Jain, via a release “Some homeowners need to move immediately, but those who can afford to time the market may get a better price.”

    Redfin says that spring consistently produces the lowest share of price cuts, with May having the lowest share in six of the past 10 years, and April taking the title in three others.

    Sellers who closed in December faced the highest likelihood of cutting their price. Sellers who have owned their homes longest are also better protected from market fluctuations.

    Owners who have lived in their homes for at least seven years cut prices at a rate of 31.8 percent, compared to 37.4 percent for those who have owned for two years or less. More recent buyers who purchased their homes at the height of the pandemic boom are now reluctant to accept what the market will actually bear.

    The five U.S. cities with the highest shares of cut listing prices are:

    No. 1 — San Antonio, Texas (57.9%)
    No. 2 — Austin, Texas (55.2%)
    No. 3 — Dallas, Texas (47.3%)
    No. 4 — Tampa, Florida (45.9%)
    No. 5 — Fort Lauderdale, Florida (44.9%)

    economyhome marketrankingsreal estatehome-for-salehousing market
    news/real-estate
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