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    Real Estate Innovation

    New Dallas firm makes it easier and cheaper to buy or sell a house

    Lindsey Wilson
    Sep 1, 2016 | 9:07 am

    In a traditional real estate transaction, the buyer and seller are each charged a 3 percent fee, totaling 6 percent in commissions. Alex Doubet thinks that's ridiculous.

    "I'd estimate that the majority of people today are finding their own home," Doubet says. "Through websites, apps, friends — it can feel like you're doing all the work. So why is someone else making all the money?"

    So in 2015, the now 28-year-old Doubet founded Door, a new kind of brokerage firm that charges the buyer and seller each a flat fee of $5,000. That doesn't make Door a discount company, however. The licensed agents provide full-service assistance from start to finish, helping with everything from staging to getting the listing out to the closing. And sending a thank-you note, of course.

    "I watched my mother sell the Highland Park home I grew up in, and it wasn't a great process," Doubet says. "There was no transparency, and she ended up paying tens of thousands of dollars by the time it officially sold. And her agent didn't even say thank you."

    The agents Door uses are employees rather than independent contractors, which Doubet explains translates into someone who wants to make sure you've had a great process rather than someone who's already out scouting their next deal.

    The agents are also technologically savvy, relying more on the internet as a means to get eyeballs on a listing than glossy postcards or other disposable collateral. And when it comes to those listings, Door agents take care of staging, professional photos, and even 3-D models to help ensure theirs stand out to prospective buyers.

    Once the process hits closing, specialized management software helps Door agents make sure they never miss a step and that you also understand what's happening. For while agents do this every day, buying or selling a home is something most of us only do a handful of times.

    What if you're one of the brave souls who's looking to buy in this hot market? Door helps in much the same way, handling negotiations, contracts, and closings, but with more and better communication. And if for any reason the fees surpass $5,000, you get the extra back at closing.

    Right now Door is operating in eastern Dallas-Fort Worth: Collin county, Denton, North Dallas, Plano, Frisco, and Allen. The hope is to be available throughout Texas soon, a goal that's looking likely based on the impressive commissions and transactions the company has already racked up. Doubet estimates they've already passed the $10 million mark.

    "There are only two countries in the world where it costs 6 percent to sell a house: the U.S. and Canada," says Doubet. "In Western Europe, total commission tends to be below 2 percent. Here, you look at the closing statement and the tens of thousands of dollars that you spend, and it feels out of alignment with the process. There’s zero reason is has to be that way."

    Door is looking to turn traditional commissions upside down.

    Carrollton house
      
    Photo courtesy of Door
    Door is looking to turn traditional commissions upside down.
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    news/real-estate
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    Coworking News

    Dallas' Longhorn Ballroom unveils new renovated coworking studio space

    Teresa Gubbins
    Jun 12, 2025 | 2:07 pm
    Longhorn Ballroom
    Longhorn Ballroom
    Longhorn Ballroom

    Dallas' famed Longhorn Ballroom music venue has unveiled a newly renovated multi-use building — located across the courtyard from the Ballroom at 200 Corinth St. — that's open for creative types in the fields of entertainment, restaurant, and the arts.

    The Longhorn Ballroom was built in 1950 for country music legend Bob Wills and this Texas Playboys and was originally named Bob Wills’ Ranch House. It was managed for a time by Jack Ruby, then Dewey Groom who renamed it the Longhorn Ballroom and built it into one of the greatest venues of its day, hosting Willie Nelson, Loretta Lynn, Merle Haggard, Charley Pride, Pasty Cline, B.B. King, Ray Charles, Nat King Cole, James Brown, Al Green, Johnny Rodriguez, Freddy Fender and Selena.

    This newly renovated building was originally constructed in 1950 as part of the Ranch House, where it served as a motel for touring musicians and according to a release, is rumored to have sheltered Wills' horse "Punkin."

    Longhorn Ballroom coworking spaceYou could office here. Longhorn Ballroom coworking space.Longhorn Ballroom

    The two-story 26,000-square-foot building offers co-working spaces for entertainment professionals, attorneys, and managers. There are five 1-2 person offices available, along with a limited number of residential live-work studios for artists. There are also several small restaurant spaces available for "culinary creatives."

    The largest available area — a former recording studio — could be transformed into a space for audio, film, or post-production work.

    There is also a common area and kitchen, plus plentiful parking. Internet and utilities are included. Rates depend on space rented.

    "As an entertainment attorney, there’s no better place for my practice than the Oficina co-work space at the Longhorn," says Decker Sachse, a current tenant. "It’s a great location with easy access and my clients love the vibe."

    In the fall, the Longhorn will complete its third and final phase with the opening of a 6,500-capacity outdoor amphitheater along the banks of the original Trinity River. Called The Longhorn Backyard Amphitheater, it will host a series of soft opening shows this fall, starting with Randy Rogers on September 20. A grand opening with a full calendar of events will commence in the spring of 2026, providing the city with a state-of-the-art outdoor venue one mile south of downtown Dallas.

    concertsopenings
    news/real-estate
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