We doubt many people have said the Joule Dallas could use more flash. But when the owner is billionaire entrepreneur Tim Headington, the standard is pretty high. The Starwood Luxury Collection hotel in is the midst of a $78 million renovation and expansion slated to be completed by 2013.
Highlights include the first subterranean spa by ESPA in Texas (fifth in the country), a 5,000-square-foot roof terrace accessible by glass elevator and a craft cocktail lounge in a converted bank vault.
"The Joule expansion will further accelerate the magnetic nature of the rapidly emerging Main Street District," says CFO Michael Tregoning.
"The enhanced hotel will further solidify and articulate the Joule’s identity as a one-of-a-kind boutique hotel," says CFO Michael Tregoning. "More important, the Joule expansion will further accelerate the magnetic nature of the rapidly emerging Main Street District."
The expansion also envelops a retail outlet with seven stores and a brasserie-style restaurant and accompanying epicurean shop.
Tregoning had long hoped to purchase the adjacent property that will soon house the "best-in-class urban retail" center, but it didn't go on the market until recently.
"We closed almost immediately and have been developing and completing our expansion plans ever since," he says.
For the high rollers, the Joule will offer three new penthouse suites — one single story and two three-story varieties — and 14,000 square feet of meeting and event space.