Deep Ellum News

Novel apartment complex preps for opening on south edge of Deep Ellum

Novel apartment complex preps for opening on south edge of Deep Ellum

Novel Deep Ellum
It replaces what used to be a low-slung single-story tan brick industrial building. Photo courtesy of Novel

Coming off the completion of Novel Bishop Arts, developer Crescent Communities is now leasing Novel Deep Ellum, a new 7-story living and entertainment complex at 2900 Canton St. near Malcolm X Boulevard.

The new building replaces a block-long one-story industrial building, and will be home to 231 one- and two-bedroom rental apartments ranging from $1,405 to $3,624 a month. The original opening was slated for November or December of 2019, although a spokesperson says that date may be moved to early 2020.

Novel Deep Ellum will feature art by local artists, ground-floor food and beverage options, and a rooftop pool and lounge.

It joins a host of new and coming soon rental options in booming Deep Ellum, but what sets them apart is their community-based approach to development.

For Novel Bishop Arts, located at Davis Street and Zang Boulevard, Crescent Communities leaders met with North Oak Cliff residents to solicit their feedback and give them an inside track to what was coming to their neighborhood. With 302 units, two dog parks, killer amenities, and well-designed community spaces, Novel Bishop Arts is 90 percent leased.

"After working with the dynamic Bishop Arts community, we are excited to continue our expansion in Dallas," says Peter Petricca, Managing Director at Crescent Communities. "Deep Ellum is a unique neighborhood full of art, music, energy, food and entertainment, and I believe Novel Deep Ellum embodies all these things to be the residential heart of the area."

The North Carolina-based developer has a series of Novel communities all over, including Dallas, Houston, Atlanta, Charlotte, Tampa, Orlando, D.C., and more in the works in Denver, Phoenix, and Nashville. The concept of Novel is about finding the character of the neighborhood and then building the property around it.

In Charlotte’s hip NoDa neighborhood, you’ll find stylized art of Davie Bowie and Prince in its community spaces, as opposed to glittering contemporary chandeliers and elegant gold fixtures in Charlotte’s Novel Stonewall Station community. At D.C. South Capitol, there’s a midcentury vibe with bright brass accents versus Tampa’s Riverwalk, which features a more tropical look with wood, wicker, and bright colors.

Novel Deep Ellum will have an edgy vibe to match the neighborhood. According to its leasing page, "you can immerse yourself in a place that celebrates the daily adventure, delights in the unconventional and doesn’t shy away from making a statement every now and then. Because around here, we're just like you — Perfectly Off Center."


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