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    Obsessed With Perfection

    Rise above standard luxury with these Turtle Creek apartments

    CultureMap Create
    Aug 25, 2023 | 12:00 pm

    Some apartments can feel cold and cookie-cutter, but not Novel Turtle Creek. These distinctly charming apartments offer a level of luxury that's befitting of their desirable location, and with personalized service to match.

    Here's what makes these apartments distinctly different:

    A floorplan to love
    This 20-story high-rise offers fantastic city views with its one-, two-, and three-bedroom apartment homes.

    Each unit boasts tall windows ,10-foot ceilings, luxury finishes, and smart features. Energy Star appliances and lighting reduce energy use and lower bills.

    Expect quartz countertops in the kitchen and bath and French oak flooring, plus full-size washers and dryers come standard.

    There are even surprising touches like soft-close doors and drawers, mud rooms, and built-in wine refrigerators and dry bars in each home.

    A coveted location
    The Turtle Creek neighborhood is central to the best of Dallas, with Uptown, downtown, Oak Lawn, and the Park Cities all nearby.

    Besides being walkable to Turtle Creek Park, Craddock Park, Lakeside Park, and the Katy Trail, the apartment community has the best shopping within easy reach thanks to neighbors The Shops of Highland Park and Turtle Creek Village.

    Drop by Drybar for a blowout, tone up at One Lagree, or turn back the clock at Ovme Aesthetics.

    Fuel up for the day at Merit Coffee or La La Land Kind Cafe. Hungry? Take your pick from Al Biernat's, Eddie V's Prime Seafood, TJ's Seafood Market, Tulum, Parigi Restaurant, Jalisco Norte, Sachet, and East Hampton Sandwich Co., among others. Indulge at Chocolate Secrets and select cheese for an at-home happy hour from Scardello.

    If you're in need of more groceries, Whole Foods Market, Eatzi's, and Tom Thumb are all right there.

    A convenient way of living
    From 24-hour concierge service and valet to poolside refreshments, Novel Turtle Creek offers a lifestyle of meticulous convenience.

    Start your day in the resident lounge with its morning coffee service, then move on to the boutique fitness center featuring Matrix cardio and weight machines.

    Take a dip in the elegant pool, which is outfitted with sun loungers and terrace views.

    Receive deliveries in the 24-hour package lockers before heading to the controlled-access parking garage with its VIP reservable parking.

    Going green with your transportation? There's also resident bike storage and on-site electric vehicle charging.

    You can even reserve either of the two guest suites in the building for visitors, giving family and friends a luxurious place to stay when visiting.

    Novel Turtle Creek apartments

    Photo courtesy of Novel Turtle Creek.

    The 20-story high-rise is in the Turtle Creek neighborhood of Dallas.

    Novel Turtle Creek is now leasing. Take a virtual tour online or call 469-949-2421 to schedule your personalized tour today.

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    REAL ESTATE NEWS

    More Dallas homeowners are becoming 'accidental landlords,' study finds

    Brandon Watson
    Mar 18, 2026 | 12:29 pm
    For Lease Real Estate Sign Hangs in Front Yard of House
    Getty Images
    An increasing number of Houston homeowners are bcoming "accidental landlords"

    Dallas homeowners unable to sell their properties are increasingly becoming “accidental landlords,” according to Zillow. The real estate marketplace’s newest analysis says that 3.4 percent of its local for-sale listings recently converted to rentals, making Dallas the eighth-worst U.S. city for the market trend.

    In Texas, three cities rank higher than Dallas: Austin (4.1 percent), Houston (4.2 percent), and San Antonio (3.9 percent). Seven of the top 10 metros are in Texas or Florida. Denver (4.9 percent) ranks as the No. 1 city for the trend.

    Zillow senior economist Kara Ng says today's dynamic is driven by choice rather than panic. Homeowners aren't being forced to sell; they're simply unwilling to accept what the market will actually pay.

    "As the market continues to rebalance, sellers are facing a different reality than they did a few years ago," Ng said in a statement. "Bargaining power is tilting toward buyers, and homes are taking longer to sell, making renting out a property one way to buy time rather than compete aggressively on price. After all, today's sellers are rarely forced to sell, and it appears they are often unwilling to budge off of what their heart says their home is worth."

    Nationally, the trend is nearing a record high. 2.3 percent of all Zillow rental listings were recently for-sale properties, second only to November 2022, when mortgage rates had doubled in a single year, and sellers were scrambling. That spike was shock-driven, but now stubbornness is likely fueling the shift.

    Single-family homes make up the largest share of accidental landlord properties, but condos are seeing the fastest rise. Metros with the hottest buyer competition, including Boston, New York City, and Providence, Rhode Island, have the lowest accidental landlord rates.

    For both local buyers and sellers, Goldilocks thinking is increasingly the norm. Sellers, especially those who bought during the COVID-19 boom, are holding their asking price firm to avoid taking a loss. Buyers, for their part, are refusing to compromise on concessions and repairs.

    The 10 U.S. Metros with the highest share of accidental landlords are:

    1. Denver: 4.9%
    2. Houston: 4.2%
    3. Austin: 4.1%
    4. San Antonio: 3.9%
    5. Portland: 3.7%
    6. Tampa: 3.7%
    7. Miami: 3.5%
    8. Dallas: 3.4%
    9. Jacksonville: 3.3%
    10. Nashville: 3.2%

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