A new player in the colorful macaron world is coming to the Dallas area from beautiful Beverly Hills, California. 'Lette Macarons will open its first branch in North Texas in Southlake, in the bustling Park Village complex at Southlake Boulevard and Carroll Avenue.
Owner-founder Paulette Koumetz confirms that the shop will open in spring 2017. It will join other Dallas-area macaron-eries such as Joy Macarons, Kate Weiser Chocolate, and Bisou Bisou Patisserie.
Macarons are the dainty, airy French sandwich cookies, rendered in vivid colors and a variety of flavors, that are as pretty to look at as they are to eat. The Atlantic dubbed them "the new cupcake."
Koumetz was early on the macarons trend when she opened her first shop, then called "Paulette" — before she dropped the "Pau" — in Beverly Hills in 2010, in collaboration with French pastry chef Christophe Michalak. Many customers have compared hers to legendary shops in France such as the famed La Duree in Paris. They now have five locations and can also be purchased online.
In fact, it was the vigor of online sales in North Texas that persuaded Koumetz that a store in the area would prosper. "We have customers on our website asking us to ship to Texas, and now with a store open, it will be much easier for them to pick them up," she says.
Flavors include Caribbean chocolate, coconut, Colombian coffee, Earl Grey tea, Madagascar vanilla, passion fruit, rose, raspberry, salted caramel, Sicilian pistachio, red velvet, sweet wedding almond, and violet cassis. There's also seasonal flavors such as chestnut.
'Lette will join a mix of restaurants and shops at Southlake's Park Village complex, including Steel Pops, Gloria's, Luna Grill, Malai Kitchen, Modern Market, and Taverna Rossa.