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    GROUNDS FOR CELEBRATION

    West Coast coffee drive-thru brews early plans for expansion into Dallas-Fort Worth

    Chantal Rice
    Jan 18, 2021 | 4:00 pm
    Dutch Bros Coffee College Station location
    Dutch Bros Coffee's new College Station location is its first in Texas, with the company planning 100 Texas locations in coming years.
    Courtesy of Dutch Bros Coffee.

    The largest privately held drive-thru coffee company in the nation plans to open its first locations throughout Texas, including Dallas-Fort Worth.

    Oregon-based Dutch Bros Coffee was founded in 1992 and now has more than 400 locations throughout the West and Southwest. On January 8, it opened its first Texas location in College Station, also breaking ground that same day on its second location in the state, in nearby Bryan. Those two java shops are the first of many more to come, with Dutch Bros confirming the company has plans to open 26 new drive-thru spots in Texas this year, and projects to have 100 locations open in the Lone Star State in the next couple years.

    “Our plans for expansion in Texas for just 2021 include about 11 locations in the Dallas/Fort Worth area, seven in the Austin area, three in Central Texas, and five in and around Houston,” says Aaron Harris, vice president of development for Dutch Bros. “We plan to keep adding to the state and each of these areas throughout the next few years, with hopes of around 100 locations by the end of 2023.”

    While all new Dutch Bros shops are company-owned, they are run locally by regional operators who began with the company as “broistas,” Harris says.

    Known for its customizable coffees (including vegan options), its handcrafted proprietary coffee blend, smoothies, freezes, teas, and specialty drinks like nitrogen-infused cold brew and its private-label Blue Rebel energy drink, Dutch Bros has been executing its ambitious growth plans, opening 70 new locations in 2020 alone. But the College Station shop marks the company’s easternmost location — for now.

    Dutch Bros chose College Station for its Texas rollout, in part, Harris says, because of its proximity to Texas A&M University and the likelihood that the brand could start off strong there. In fact, with its cult-like following of caffeine fanatics, Dutch Bros served 1,869 cars on opening day, which the company says amounts to about 104 cars an hour and 1.7 cars a minute.

    “Texas is a great climate for our products. There’s rapid population growth and economic development,” Harris says. “Being part of the community is huge for Dutch Bros, and since Texas is known as The Friendly State, our values align with the culture. We’ve received such a warm welcome and can’t wait to continue our growth into Texas.”

    openingsbreakfastcoffee
    news/restaurants-bars

    Restaurant debut

    Mexican restaurant Sueño debuts with tequila lounge in Snider Plaza Dallas

    Stephanie Allmon Merry
    Jun 9, 2026 | 3:21 pm
    Sueño
    Photo courtesy of Sueño
    Tres Leches de Horchata at Sueño.

    The highly anticipated second location of acclaimed Mexican restaurant Sueño is making its debut in Dallas — and it's bringing a tequila lounge with it.

    Officially called Sueño Cocteleria Mexicana, the elevated Mexican restaurant from founders Julio Pineda and Cristian Lujano, is opening at Dallas' Snider Plaza on Wednesday, June 10. The restaurant is located at 6600 Snider Plaza, in a 6,259-square-foot space with a main dining room, patio, and a dedicated tequila lounge called Alma Agave.

    The opening comes about eight months after Sueño first revealed plans to expand from Richardson to the popular Dallas shopping center near SMU. Founded in 2021 by cousins Pineda and Lujano, both originally from Mexico City and raised in Texas, Sueño quickly earned a following for its refined Mexican cuisine, cocktail program, and hospitality.

    The Dallas location is a partnership with Bellomy Hospitality Group, the local company behind S&D Oyster Company, Rex's Seafood, and Caché.

    At the center of Sueño's cuisine is its in-house masa operation, which uses heirloom blue and yellow corn to make nixtamal daily for tortillas, tetelas, and tlayudas.

    The kitchen is led by executive chef Cristos Andrade, a native of Monterrey, whose menu blends traditional Mexican flavors with influences from French, Italian, and Japanese cuisine, the release says.

    Sue\u00f1o Pollo à la Plancha.Photo courtesy of Sueño

    Menu highlights include:

    • Bone Marrow Pork Belly with salsa tatemada, avocado puree, and bone marrow-infused crema Oaxaqueña
    • Tamarind Ponzu Sashimi Scallops with cucumber, avocado, and fried parsnip
    • Sushi-Grade Ahi Tuna Tartare with serrano tomato herb vinaigrette
    • Jalisco Birria Tacos with braised lamb, consommé, cheese, onion, cilantro, and lime
    • Enchiladas Suizas with pulled chicken, cheese, and creamy poblano sauce

    Live-fire dishes are a highlight of the menu and will include:

    • Wood-Fired Carne Asada with Rosewood Ranch New York strip and chorizo enfrijolada
    • Pollo a la Plancha with pipián verde
    • Fire-grilled fajitas with chicken, sirloin, pork belly, or a combination of meats
    • Salmon a la Crema with white wine mushroom sauce

    An exciting addition to the new location is Alma Agave, an intimate lounge dedicated to tequila, mezcal, and other Mexican spirits, according to a release. The 23-seat space is designed as a destination of its own, the owners say, serving cocktails along with small plates inspired by different regions of Mexico.

    The beverage program showcases tequila, mezcal, and lesser-known Mexican distillates, as well as ancestral drinks such as tejuino and tejate, they say. Cocktails incorporate housemade ingredients, fermented elements, masa foam, and squash-based sodas.

     Sue\u00f1o Pretty cocktails at Sueño.Photo courtesy of Sueño

    "With this location, we really focused on how the experience unfolds for our guests," says Lujano in the release. "From the front window where masa is prepared to the open kitchen and into the intimacy of Alma Agave, every element is designed to draw people in."

    The restaurant was designed by Mexico City-based JSa and Arlington's ch_Studio. According to the release, the design draws inspiration from traditional Mexican haciendas and incorporates volcanic stone, wood, leather, handwoven textiles, and artwork by Mexican artisans. A patio "reinterprets the Mexican courtyard," they says, as a shaded, inviting space for outdoor gatherings.

    "For us, this project is deeply personal," says Pineda. "It's about honoring where we come from while creating something meaningful for our community — an experience that celebrates Mexican culture through food, drink, and genuine hospitality."

    Sueño will open for dinner service and weekend brunch beginning June 10. Hours will be 4-10 pm Monday-Thursday, 4-11 pm Friday, 10 am-11 pm Saturday, and 10 am-10 pm Sunday. Alma Agave will be open 4-11 pm Sunday-Thursday, and 4 pm-midnight Friday-Saturday.

    Reservations are now open through Resy.

    mexican cuisinesnider plazasuenotex-mexopenings
    news/restaurants-bars
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