Dallas' most popular pizza chain is getting ready to win over a new neighborhood: Cane Rosso, the Neapolitan-style pizzeria concept founded by Jay Jerrier, is opening a location at Hillcrest Village, the new development at 6959 Arapaho Rd. in Dallas, east of Addison and west of Richardson.
Once a strip mall parking lot, Hillcrest Village was acquired and is being re-developed by Shop Development, with the park being a partnership with the city. It has a number of restaurants in the works.
Jerrier confirms that they'll be opening a location there, with a hoped-for debut by mid-summer.
This will be the ninth location of Cane Rosso, and comes on the heels of the location they recently opened in Arlington.
Cane Rosso has been a groundbreaking force in pizza in Dallas, preaching the gospel of Neapolitan-style pizza as it's made in Naples, Italy, baked quickly at high temperatures in a wood-burning oven.
Jerrier recently celebrated the 10-year anniversary of the first Cane Rosso he opened in Deep Ellum; he has since opened locations in Carrollton, White Rock, Frisco, Fort Worth, Austin, Houston, and Arlington.
He also created a sibling New York-style pizza/Italian-American concept called Zoli's, which has two locations, in Addison and Fort Worth.
He says that the size and atmosphere for this new location were irresistible.
"We were looking for a neighborhood spot and really loved what they did with the area," Jerrier says. "They have a huge park and playground and that area was a gap for Cane Rosso. It’s a small spot at 3200 square feet and will have the same look and feel as Arlington."
This fits with their gameplan in the wake of the coronavirus.
"We're actively looking for small neighborhood spots in the post COVID world - around 3000 square feet, with a huge outdoor space and optimized for to-go business," he says.
Hillcrest Village had all that, with its uniquely constructed 1.5-acre park, a green space that serves as the centerpiece surrounded by revitalized stores and restaurants.
"It will have two huge patios with my beloved string lights and will be facing the brand new city park and playground," Jerrier says.