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    Mex-Mex News

    Luxe Mexican restaurant opens in Dallas' Design District with nod to Monterrey

    Teresa Gubbins
    Mar 8, 2022 | 10:40 am
    bone marrow
    Bone marrow and filet.
    The Mexican

    A grand Mexican restaurant is opening in Dallas' Design District. Called The Mexican, it's located at 1401 Turtle Creek Blvd. in a former light bulb store, and according to a release will open on March 11, for dinner Tuesday-Saturday.

     

    The restaurant has multiple owners but is spearheaded by Monterrey businessman Roberto Gonzalez Alcalá, whose family owns Mission Foods, among other companies. It's his highly mounted, multi-multi-million-dollar-decorated coming out party — his love letter, his bow to the closeness between Monterrey and Dallas.

     

    The food is described as Northern Mexico-inspired dishes that have been passed down through generations with the highest level of expertise and faithful tradition from the region. Head chef Rodrigo Lomeli will oversee a menu that incorporates hometown recipes, sauces, and salsas from Monterrey.

     

    Roberto Gonzalez Alcalá says this is not your typical Mexican restaurant.

     

    "Inside our doors, we are uncovering a new contemporary Mexico, that takes authenticity and luxury to uncharted heights," he says. "Guests will experience an elevated, cosmopolitan dining adventure that exemplifies the true, traditional Mexican culture of innovation and passion, with great cuisine, all in one."

     

    The restaurant is 15,000 square feet with seating for 320, and spares no details with:

     
       
    • eclectic tequila wall and tasting table
    •  
    • eccentric cigar lounge equipped with state-of-the-art ventilation
    •  
    • multi-level, picturesque outdoor patios featuring landscapes from the region
    •  
    • original Mexican tilework
    •  
    • ceramic fixtures
    •  
    • intricate touches of blues and golds
    •  
     

    Private dining rooms feature regional art, with a special "Oaxaca Room" showcasing pieces by Jacobo and Maria Angeles from Oaxaca which were made specifically for the restaurant.

     

    "The design of The Mexican is truly unique," says Rafael Abreu, a partner in the restaurant. "We are so excited to share a bit of our heritage and the best of modern Mexico, through fine cuisine and a grandeur experience, with the Dallas community. Our hope is that guests will feel as though they’ve traveled to Mexico as they walk through our doors."

     

    The official menu is not yet available but dishes include a showpiece bone marrow accompanied by tacos with filet mignon; a guacamole that's beautifully composed, like a Cobb salad; ceviche made with sea bass, mango, and pineapple on a base of thinly sliced cucumber; and crusted sea bass on a bed of sauteed greens.

     

    González Alcalá is a veteran restaurateur, but in the fast-food sector.

     

    "We own a KFC franchise in Costa Rica, so we know how to run the business, but this is my first fine-dining restaurant," he says. "We're partnered with Rich Hicks (Taco Lingo) and some of our associates who have a lot of restaurant experience. We studied where the best place for this would be and decided Dallas was the best place."

     

    González Alcalá is so committed to the venture that he got an apartment in Dallas so he could oversee his baby full-time.

     

    "We put so much love and passion into bringing the best of Mexico here," he says. "I think of it as an embassy — a culinary embassy."

     
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    Skewer News

    Vila Brazil to bring affordable Brazilian steakhouse to Cedar Hill

    Raven Jordan
    Jul 11, 2025 | 6:10 pm
    Side of meat
    Photo courtesy of Vila Brazil
    undefined

    A Brazilian steakhouse known for its low-for-steak prices is coming to Garland: Called Vila Brazil, it's part of a small local chain and will open in Cedar Hill, at 305 W. RM Rd. 1382 #316, in the former Crab & Bar space, in late 2025.

    Vila Brazil was founded by restaurateur Roberto de Sa, who opened the first location in Irving in 2011, as a home-grown rendition of churrascaria-type restaurants such as Fogo de Chao. A second location opened in Garland in 2024.

    According to co-owner Gabriel de Sa, the Cedar Hill location will feature the same menu, including rotating chef specials at the buffet.

    Vila Brazil features a lower-cost version of churrascaria, a Brazilian style of serving cuts of grilled meat from giant skewers onto diners’ plates. They offer eight cuts of meat including picanha steak, sirloin, chicken, lamb, and pork.

    There’s also a salad bar buffet featuring rice, salads, vegetables, and Brazilian-inspired dishes such as cheese bread rolls and cinnamon-grilled pineapple.

    Weekday lunch is $25 and dinner is $40 daily. For the buffet only, it’s $18-$21.

    They own other restaurants including VB's steakhouse in Arlington and Casa Pollastro, a Brazilian-Italian concept in North Dallas. But Gabriel says they take a different approach with Vila Brazil than some of the other more expensive churrascaria restaurants in town.

    "Instead we offer homemade food at an affordable price with great quality and flavor,” he says. "Our guests on average visit our store three times a month — much more frequently than your typical churrascaria."

    The Cedar Hill location will be fairly large, in a 6,528 square-foot space, with an approachable casual dining atmosphere.

    “We choose the Cedar Hill community for the same reason we opened in Garland, to serve an underserved community,” Gabriel says. “A fusion between a fast casual buffet and a Brazilian Churrascaria Vila Brazil is accessible to all members of the community with high value.”

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