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watch out, white claw

Texas favorite Topo Chico's new hard seltzer will soon hit shelves

Eric Sandler
Mar 18, 2021 | 12:45 pm
Topo Chico hard seltzer
Topo Chico Hard Seltzer will come in four flavors.
Courtesy of Molson Coors Beverage Company

The hard seltzer spinoff of Texas' favorite mineral water hits shelves this month. Topo Chico Hard Seltzer debuts March 29, global brewer Molson Coors announced.

That the product will arrive in time for spring patio season might come as a bit of a surprise. When the Coca-Cola Company revealed last year that it would utilize Topo Chico to get a foothold in the lucrative seltzer market, it only said the product would debut sometime in 2021.

The drinks aims to balance the effervescence and minerality that have made Topo Chico a statewide obsession with the tartness and sweetness that have made hard seltzers a runaway sales success. At launch, Topo Chico Hard Seltzer will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango. Like most of its competitors, it's gluten-free, has only 100 calories with two grams of sugar, and 4.7-percent ABV per 12-ounce can.

Shoppers have the choice of different purchase formats: four-flavor, 12-can variety pack; two, 24-ounce singles; and 16-ounce single cans. In addition to Texas, the drink will launch in Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, and Oregon, plus six metro areas including Boston, Chicago, New York City, Northern New Jersey, Seattle / Vancouver, Washington, and Washington D.C.

“We are seeing incredible excitement for the launch of Topo Chico Hard Seltzer with drinkers and retailers alike,” said Matt Escalante, senior director of seltzers at Molson Coors, in a release. “Topo Chico Hard Seltzer is a modern take on refreshment that brings entirely new character to the red-hot seltzer category.”

Whether drinkers agree with that assessment remains to be seen, of course. Led by brands like White Claw and Truly, the space has become increasingly competitive. Anheuser-Busch produces five different seltzer lines, including this week's launch of Travis Scott’s CACTI.

Molson Coors certainly plans to give the drink every opportunity to reach cultural critical mass. A release touts a "robust 360 marketing campaign" that includes influencers, celebrities, traditional advertising, and, well, articles like this one. Tropical Mango Topo, anyone?

drinks
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Shopping list

6 new tenants add fitness, food, and fashion to the Inwood Village mix

Christina Hughes Babb
Oct 19, 2026 | 11:42 am
Inwood Village
Photo courtesy of Inwood Village
Inwood Village is adding new tenants to its walkable shopping experience.

An always-evolving North Dallas shopping destination will welcome a half dozen new tenants. A fitness studio, home retailer, three boutiques, and a cozy East Coast-inspired restaurant will add to Inwood Village's lineup of shopping and dining experiences.

“As we welcome these new tenants, we’re expanding the variety of experiences available to our guests and reinforcing Inwood Village’s role as a vibrant hub for the surrounding community,” says Corinne Hoffman, vice president at L&B Realty Advisors, in a release.

The six newcomers (with provided descriptions) are:

  • Charlie’s
    Vandelay Hospitality Group will debut Charlie's in the former Adelmo’s Ristorante space. In partnership with Bob Sambol (Bob’s Steak and Chophouse), Charlie’s is being designed to feel like a true neighborhood gathering place similar to the East Coast eateries the veteran restaurateur knew in his youth. True to the nostalgic vibe, the restaurant will not offer reservations online, but only the old-fashioned way, by phone.
  • Lake Pajamas
    Founded in 2014 in Savannah, Georgia, Lake Pajamas has luxurious sleepwear, loungewear, and everyday essentials for the whole family in store. The brand offers soft fabrics and everything from classic pajama sets to cozy robes and matching family collections. Its November opening makes Lake a new destination for thoughtful gifts this gifting season.

  • LiftHer
    LiftHer will offer strength training for women via personalized, small-group fitness sessions designed to build confidence and lasting results. The women-only studio combines professional coaching with progressive strength programming in an intimate setting. Members will have access to dedicated equipment, individualized guidance, and a like-minded community. Women new to lifting or looking to take training to the next level can get stronger through education, accountability, and a welcoming environment, representatives say.
  • Buru
    Founded in 2013, Buru blends fashion and function in its stylish, comfy, versatile women’s clothing. Manufactured with busy women in mind, the brand’s colorful prints and elevated silhouettes result in pieces that transition from daily life to special occasions — statement dresses to polished wardrobe staples and everything in between. The line is designed to help women feel comfortable and effortlessly put together, they say.
  • Ball and Buck
    Men’s clothing and accessories are the focus of Ball and Buck, an outdoor lifestyle brand founded in 2008 that merges American craftsmanship and sporting tradition, promotional materials say. Pieces embody rugged functionality and are designed to be worn hard, improve with age, and last generations. Ball and Buck adheres to a domestic manufacturing and quality-over-quantity philosophy.
  • Rejuvenation
    Heritage‑inspired and quality-focused pieces are the soul of Rejuvenation, a Portland‑based home furnishings brand. Originally rooted in architectural salvage, the brand now designs and manufactures many of its lighting fixtures in the U.S., blending classic forms with enduring craftsmanship, a press release says. Its Inwood Village location will showcase lighting, hardware, furniture, handpicked vintage pieces, and textiles.
ball and buck bob sambol boutiques buru charlie's fitness fitness studio home design lake pajamas lifther men's shopping north dallas rejuvenation furniture restaurant opening retail chain shop local shopping dallas vandelay hospitality strength training inwood village shopping
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