The Union Dallas building has another thing to eat. Creamistry, the California-based chain specializing in liquid nitrogen ice cream made to order, will open its first location in Dallas proper in this ultra-buzzy building at 2301 N. Akard St.
This is the fifth location, owned and operated by Aamir and Aazim Rajani, and Zeshan and Farhan Somani, and will open on Saturday, April 27.
It joins the team's other Dallas-area locations in Addison, Lower Greenville, Las Colinas, and Southlake.
Aamir Rajani says that the Dallas location represents a huge milestone. "The product and experience is what it really comes down to when we think about why we have been able to grow so quickly," he says.
Aamir and Aazim moved from Los Angeles to Dallas to join family members Zeshan and Farhan in launching Creamistry in Dallas. The first location opened in Addison in December 2017.
Customers choose a portion size, then an ice cream base (premium, organic, vegan coconut, vegan cashew, or non-dairy sorbet), a flavor, and toppings from a list of 30-plus options that include candy, cookies and cereal, fruits, and sauces.
The ice cream is made via a flash-freezing process using liquid nitrogen. When it hits the base, it freezes so fast that ice crystals don't have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun.
"It does not get any fresher," Yim says.
Other innovative touches include flat-screens adorning the walls, chemical flasks, and liquid nitrogen tanks in-store.
Creamistry is enjoying a growth spurt. Today, there are about 60 locations open and operating in six states, with more than 200 additional locations in various stages of development worldwide.
The Union is already home to The Christopher luxury apartments; a Tom Thumb with an in-house bar; and a collection of restaurants that include The Henry, Taco Lingo, and North Italia, with more on the way.