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    Fresh Fish Found Here

    Upscale new sushi restaurant woos savvy influx of diners in Plano

    Teresa Gubbins
    Jul 11, 2017 | 1:10 pm
    Wa Kubota
    Look for top-notch sushi and authentic Japanese dishes at Wa Kubota.
    Photo courtesy of Wa Kubota

    Plano has a new Japanese restaurant that aims to be both authentic and high-end. Called Wa Kubota, it's the brainchild of Kaoru Kubota, who owns the largest distributor of American sporting goods in Japan. Kubota's goal is to introduce traditional Japanese food in an upscale setting, with sushi bar, private room seating, large patio, and cocktail bar.

    To fulfill his goal of authenticity, Kubota brought in a chef from Japan.

    "We wanted to bring a traditional, authentic Japanese restaurant to this market that gives customers a distinctive and exceptional dining experience," Kubota says in a release. "I brought my favorite sushi chef, Mr. Masato Yasaki, from Osaka, Japan, to train all future Wa Kubota chefs. When customers step into Wa Kubota, we want them to feel like they've traveled to Japan."

    The restaurant is located at Parkwood 121 Village, at the southeast quadrant of SH 121 and Parkwood Drive, south of the Container Store and west of Preston Road. Greg Pierce from CBRE, representing Parkwood 121 Village, says that the restaurant will serve the neighborhood's changing demographics.

    "Mr. Kubota has personal ties with executives from several Japanese corporations that are relocating to DFW and when they expressed interest in having a traditional Japanese restaurant in the area, he jumped at the opportunity," Pierce says. "The existing market demographics, along with recent major corporate relocations like Toyota, made Parkwood 121 Village the ideal location to launch this restaurant concept."

    To celebrate its opening, they held a traditional Japanese ceremony that drew attendees such as Tetsuro Amano, of the Consulate-General of Japan in Houston.

    Distinctive dishes include miso-roasted eggplant — a whole eggplant, scored into bites, roasted until brown, then dabbed with miso sauce, and served still in its jacket; and a "cold tofu," a warm-weather dish with firm squares of tofu topped with katsuobushi, scallions, grated ginger, and soy sauce. Appetizers include tuna yamakake, an Osaka specialty in which sashimi is partnered with a grated soft yam which creates a viscous sauce favored by the Japanese.

    Their fried spring roll has an unusual flavor profile, with avocado and Camembert cheese.

    An authentic Japanese grill is used to grill meats over charcoal, such as chicken thigh and Japanese Wagyu served ishiyaki-style, sliced extra thin. There are soba and udon noodles, served hot or cold. They also have a full bar and wine list, which includes Japanese whiskies and an impressive selection of sake in bottles and by the glass.

    They occasionally post specials on their Facebook page, such as kampachi carpaccio with Japanese citrus truffle oil, garlic chips, and micro greens; and a stunning dessert called matcha mont blanc, an Asian twist on the European classic, with a mountain of green tea cream, piped symmetrically in narrow squiggles onto a base of sponge cake.

    openings
    news/restaurants-bars

    Teppanyaki News

    Japanese restaurant chain with sizzling hot plates to debut in Frisco

    Teresa Gubbins
    Mar 13, 2026 | 4:19 pm
    Pepper Lunch
    Pepper Lunch
    Pepper Lunch is coming to Frisco.

    A distinctive Asian restaurant concept with sizzling hot plates is coming to the Dallas area: Called Pepper Lunch, it's an international chain from Japan that does a fast-casual version of teppanyaki, and it's opening in Frisco at 9180 Warren Pkwy. #150, in a busy shopping center anchored by 99 Ranch, in the former Gen Korean BBQ space.

    Frisco will be the very first Pepper Lunch in Texas. According to co-owner Phil Guo, it'll open in mid-March.

    Pepper Lunch was founded in Tokyo in 1994 by chef Kunio Ichinose and features teppanyaki, a Japanese cooking style where chefs cook on a hot griddle (teppan) in front of diners, creating an interactive and entertaining meal.

    But Pepper Lunch takes it a step further with do-it-yourself teppanyaki, with meals served on 500-degree Fahrenheit hot plates, which are patented to stay hot for more than 20 minutes — allowing diners to cook their own food at the table.

    All that sizzle has made Pepper Lunch an internet sensation. Cooking your own food at your table is a trend, and Pepper Lunch also has price and convenience on its side: Most of its menu items come in under $20 and can be complete in 20 minutes, making it a desirable option for workers and others with a limited lunch hour.

    The signature dish is their Pepper Rice, which comes in about a dozen options, including the best-selling Beef Pepper Rice, featuring sliced beef, white rice, corn, and spring onion, with freshly-cracked black pepper, which is also a signature. ("We crack it fresh every morning," Guo says.)

    Pepper Lunch Salmon terifyaki at Pepper Lunch Frisco.Pepper Lunch

    Other varieties of Pepper Rice include Salmon Pepper Rice, Chicken Pepper Rice, Shrimp Pepper Rice, and Tofu & Veggie Pepper Rice.

    You can get your meat, rice, and veggies in a teriyaki option or with curry sauce. They also have pastas with cream sauce and your choice of protein. Sides include American classics such as fries, onion rings, or sweet potato wedges, and they offer Kirin beer.

    Dallas is part of Pepper Lunch's broader expansion across the U.S. They currently have more than 500 locations across 17 countries.

    Guo is a veteran restaurateur who, along with partner Ken Cheng, operates three locations of Jinya Ramen Bar, a completely different kind of dining experience.

    "Jinya is a full-service restaurant with a nice bar and intimate atmosphere, and the food is more complex," he says. "Pepper Lunch is fast-casual, more family-oriented, with a faster pace. If you need to, you can be in and out in 20 minutes. But there's heat nothing like it when they bring your plate to your table, and you get to cook rice or steak right in front of your face — it sizzles and pops."

    He loves to recall the first time he encountered Pepper Lunch, decades ago, on a family trip to Hong Kong.

    "We waited in line for two hours, and I will always remember sitting down and experiencing that sizzling smell," he says.

    openingsasian
    news/restaurants-bars

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