Coffee News

Dallas coffee chain steams ahead with new shop at Plano's Willow Bend

Dallas coffee chain steams ahead with new shop at Plano's Willow Bend

Ascension coffee
One coffee coming up. Ascension Coffee

One of Dallas' more forward-thinking coffee shop chains has a new location in the works.

Ascension Coffee, which follows the Australian style of coffee shop, will open an Ascension Annex at the Shops at Willow Bend in Plano. According to a release, the targeted opening date is September.

Ascension Annex will be located on the mall's lower level, between Neiman Marcus and Dillard's.

Founded in 2012, Ascension is a craft coffee and wine bar that serves a European-café inspired menu with simple, classic bites for breakfast and lunch. The Shops at Willow Bend will be the sixth Ascension location, following the recent opening of an Ascension at The Star in Frisco.

Founder and roaster Russell Hayward says in a release that they're incredibly excited about the Willow Bend store. They're usually excited or thrilled.

"Ascension believes in creating an environment where communities can gather, discover, and share," Hayward says. "So opening a location at The Shops at Willow Bend was a natural decision for our brand."

The addition of Ascension is part of The Shops at Willow Bend's $125 million reimagining and renovation project, opening in phases through 2019. Other new things coming include the Crayola Experience, a restaurant district, Equinox, and an office tower.

Shops at Willow Bend marketing director Amy Medford says in the same release that Willow Bend is thrilled. They're generally either thrilled or excited.

"The addition of Ascension aligns perfectly with our mission to bring community-centric and chef-driven dining options to North Dallas residents," Medford says.

Before the new location opens, a pop-up Ascension Annex will offer Willow Bend shoppers limited menu items that include signature roast coffees, pastry items and other on-the-go lunch selections. It'll be located between Neiman Marcus and Macy's.