Cedar Springs is about to get a double dose of Greenville Avenue, as two Lower Greenville concepts expand into an iconic Oak Lawn building. Restaurateur Brooke Humphries is opening a first-of-its-kind combination of Mudsmith, her coffee house, with Pints & Quarts, her retro burger stand at The Centrum building.
Their arrival at The Centrum comes as part of a major renovation, with new owner Quadrant Investment Properties sinking more than $20 million in upgrades, including street-side parking and a friendlier entry.
Humphries, who is planning on opening in the fall, is embracing the opportunity to serve a new kind of audience.
"Mudsmith and Pints & Quarts both being on Greenville Avenue are very much about being neighborhood hangouts," she says. "I haven't opened anything in a super-populated area that is office-slash-residential, so this will be a whole new audience and experience."
Humphries has amassed a broad portfolio of successes, beginning with her fun Barcadia Bar, first opened on Henderson Avenue in 2008. She opened the first Mudsmith in 2013. There are now branches of both Barcadia and Mudsmith in Fort Worth. She launched Pints & Quarts in 2015, and her popular East Dallas dance bar, It'll Do, which opened in 2012.
She's also partnering with Elias Pope, owner of HG Sply Co., on a massive restaurant and entertainment complex opening at Victory Park.
For the Centrum project, she originally envisioned just a Mudsmith, but added Pints & Quarts after she was offered a larger space with two full kitchens. "I'd actually been toying with the idea of doing a combination like this, but was thinking of it as a suburban project, if only because of the space," she says. "I never anticipated getting a space this size inside Dallas."
This also allows her to beef up the Pints & Quarts concept. She opened the original in another iconic location, a former tire shop at the corner of Ross and Greenville Avenue, which is highly visible but was tight on space. That limited its menu and scope.
"Without a bar, maybe Greenville Avenue hasn't gotten the justice it deserves," she says. "At The Centrum, we'll have a full bar setup, with 24 beers on tap. I think this will help the Greenville location, too."
Quadrant is adding a key feature: a row of diagonal pull-up parking spots in front of their space. While the Centrum has a generous underground parking lot, it hasn't had the pull-up parking spaces that helps make a place succeed in Dallas.
"Our city councilman Philip Kingston helped us with that, and I think that'll be a bit of a game changer, that we can do curb service," Humphries says.
She'll also expand the Pints & Quarts menu with some building-appropriate additions, that'll ramp it up from hot dog joint to more of a sports bar vibe.
The decor will be a real design feat. "This Mudsmith is all glass, so from a design aesthetic, we'll be pulling some tricks to give an office building that lodge-like feeling of walking into Mudsmith Greenville Avenue."