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    Downtown News

    World-famous bakery from France makes Texas debut in downtown Dallas

    Teresa Gubbins
    Sep 3, 2019 | 2:11 pm
    La Tarte Tropezienne
    This "tart" is known around the world.
    Courtesy photo

    Dallas' baked goods scene just keeps getting better every day, and the latest arrival is a big one: La Tarte Tropézienne, a French bakery recognized worldwide for a certain cream-filled tart, is opening its first location in Texas.

    The famed dessert is the tarte tropezienne, familiar to anyone who hangs out in Saint-Tropez, the jet-setter town on the French Riviera, which of course includes you and me.

    The bakery will open in downtown Dallas, next to/beneath the Hotel Joule, at 1604 Main St., in the small space once occupied by the Le Labo perfume pop-up. A spokesperson for the bakery says that construction just began and that an opening date is still to be determined.

    La Tarte Tropézienne was established by Alexandre Micka in 1955 in the village of Saint-Tropez. The Tarte Tropézienne is a blend of two creams piped onto a sweet gourmet brioche and sprinkled with pearl sugar (not confectioners' sugar).

    The crème Tropézienne is still cooked the traditional way, using copper cauldrons, and the recipe is a closely kept secret, known by only 3 people in the world.

    But La Tarte Tropézienne's wonders do not stop at the tart. The bakery also does classic viennoiseries and pastries, including eclairs, croissants, pain au chocolate, brioche, and fruit tarts.

    According to spokesperson Rebecca Velázquez, the Joule location will be their very first establishment in the world to open outside of France.

    "As one of the fastest growing metropolitan areas in the nation (surpassing cities like NY, LA and Chicago), a booming economy, and its thriving and diverse culinary scene, Dallas was the ideal city for our first location," she says. "Dallas also boasts deep roots in the arts and culture, education, and we can’t forget its acclaimed sports, making it a perfect match for us."

    Brigitte Bardot is said to have coined the name La Tarte Tropézienne while filming And God Created Woman in Saint-Tropez in 1956.

    Velázquez notes that La Tarte Tropézienne is being confused with a bakery concept in Los Angeles called La Tropézienne Bakery, but there is absolutely no affiliation.

    "The Joule location will be the very first store opening outside of France," Velázquez says.

    Interestingly, Dallas has some history with its own version of the tart tropézienne, thanks to La Madeleine founder and noted French person Patrick Esquerre, who put it on the menu at La Madeleine when he first opened the chain.

    dessertsdowntown
    news/restaurants-bars

    Bar News

    Rodeo Dallas bar takes party to Uptown Dallas at new location

    Alex Gonzalez
    Nov 28, 2025 | 4:26 pm
    Rodeo Dallas
    Rodeo
    Rodeo bar is open in Uptown

    A bar with Deep Ellum roots is expanding to Uptown Dallas: Called Rodeo Dallas, it'll open at 2922 N. Hall St. in the space previously occupied by Palms Bar. According to co-owner Joseph "JD" Ybanez, it'll open on November 28.

    The first Rodeo location in Dallas opened in 2023 at 2724 Elm St. from Ybanez and partner Josh Reagan, a pair of hospitality veterans whose prior venues include Longshots in Dallas, plus two locations of Varsity Tavern, in Fort Worth and in Tempe.

    Ybanez' first bar was Trophy Ranch in Fort Worth which had a mechanical bull. "That's where I learned how popular it was," he says. (He also became familiar with Fort Worth's bar scene and went on to open a Rodeo spinoff in Fort Worth's West Seventh district in 2024.)

    In August 2025, the Deep Ellum location became the focal point of neighborhood concerns about crime and was closed via an order from the Dallas city attorney. Ybanez says the city is scapegoating Rodeo for other problems in the neighborhood, and that the Deep Ellum location isn't going anywhere.

    “This is not a relocation,” he says. “We maintain an ongoing legal dispute with our landlord Asana Partners regarding the re-opening of our Deep Ellum establishment. The Uptown location represents an expansion of the brand.”

    Prior to opening Rodeo in Deep Ellum, they opened a predecessor in Tempe in 2018, called Rodeo Ranch. It served as a template for the concept, with an "adult playground" with mechanical bull, bottle service, girls in bikinis, DJs, dancing, and light show.

    According to Ybanez, visitors to the Uptown location can expect to take these factors to the next level.

    “The Uptown space offers an expansive back patio,” Ybanez says. “This area will feature a massive video wall, optimizing it for communal sports viewing. Furthermore, we have executed a comprehensive refinement of our food menu, which we are confident will elevate the guest experience."

    The menu is rendered by Donde Los Tacos, the highly regarded Mexican taqueria in Oak Clifff, with $3 and $4 tacos, like trompo, barbacoa, and suadero. The Uptown location will also serve brunch with dishes such as chilaquiles.

    "We have meticulously preserved the core of the Rodeo experience: the unparalleled atmosphere and vibes, our commitment to genuine hospitality, the homegrown character of the brand, and the inclusive spirit that welcomes every member of the community," Ybanez says.

    uptownopenings
    news/restaurants-bars

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