New AT&T Stadium Nosh

How to celebrate a Dallas Cowboys win at AT&T Stadium: Frito pie hot dog

On the menu at AT&T Stadium: Frito pie hot dog.

Photo courtesy of AT&T Stadium

While the Dallas Cowboys were busy snatching a game away from the New York Giants 27-26 in the 2015 NFL season opener on September 13, those who were in attendance at AT&T Stadium could celebrate a new slate of menu items that embrace good old Texas food.

According to a release, the menu by the Legends culinary team responded to visitors in search of Texas-themed food and Southwestern cuisine — but with a twist. The new recipes feature savory and spicy flavors, as well as some dessert.

New dishes include the following:

Tacos al pastor. Pineapple pork adobo al pastor, shaved to order, piled onto tortillas and served with authentic street taco condiments. Served on the Upper Concourse in Sections 408 and 438.

Mexican short rib sandwich. Angus bone-in short ribs braised until tender in ranchero sauce, served on a toasted baguette. Topped with "traditional Mexican slaw" and finished to customer taste at the "fixins' bar." Served on the Upper Concourse in Sections 408 and 438.

Third Down meatball sandwich. Three jumbo "old world" Italian meatballs simmered in tomato-basil marinara, served on a warm sub roll with provolone and finished with "special Cowboy seasoning." Served at Hall of Fame Stands.

Jumbo smoked ham griddle. Smoked Petite Jean ham on long rustic jalapeño cheddar brioche, grilled with Swiss cheese, kicked up with garlic greens of kale, spinach, and arugula and creamy horseradish sauce. Served at Main Clubs.

Grid iron griddle. Texas pimiento cheese (cheddar, Swiss, fontina, and pimiento) grilled in a long rustic loaf of cheddar brioche. Served at Main Clubs.

Texas-style Reuben. Angus beef patty piled with house-smoked pastrami, sauerkraut, breaded fried jalapeño, and Texas sauce (Thousand Island) on Texas Toast. Served on Upper Concourse at Smokehouse BBQ Stands, Sections 412 and 442, and Main Concourse at Texas Style Burgers Stands, Sections 202 and 227.

Frito pie dog. All-beef hot dog topped with Texas chili, Fritos chili cheese corn chips, and pico de gallo. Served at Main Clubs.

Gelato cookie sandwich. New this season at Gelato Cookie Sandwich stands, it's an ice cream sandwich with choice of chocolate chip or snickerdoodle cookie, filled with house-made gelato in vanilla, chocolate, strawberry, Key lime, or pistachio.

openings

Grandscape goals

Soccer and dining venue from the UK gears up for U.S. debut in The Colony

Photo courtesy of TOCA Social

TOCA Social will make its U.S. debut in Grandscape in The Colony.

In time for the 2026 FIFA World Cup frenzy taking hold of Dallas, a soccer-themed entertainment and dining venue from the United Kingdom will make its U.S. debut in DFW this spring: Called Toca Social, it will open at The Grandscape complex in The Colony on March 6.

First announced for Grandscape in 2024, Toca Social combines soccer, entertainment, and dining, with a state-of-the-art venue and innovative soccer-based games. (A Toca Social was originally planned for Dallas, but that location was scrapped.)

The concept was founded by two-time U.S. World Cup veteran and MLS player Eddie Lewis and is backed by soccer legend Abby Wambach. It's billed as "the world’s first soccer social club" and only has three other locations - two in London and one in Birmingham, England.

“Toca was born from my obsession with the technical side of the game and the belief that a soccer ball should be at everyone’s feet,” says Lewis in the release. “After seeing the incredible reception in the UK, bringing our Social flagship home to the U.S. — and specifically to a soccer-rich market like Dallas — is a dream realized. We’ve created a place where the skill of the pros meets the energy of a world-class night out.”

Toca Social soccer Toca Social coming to Granscape in March 2026. Toca Social

The 20,000-square-foot high-tech venue features "social boxes" where players kick soccer balls against a screen that keeps score on best kicks. Cleats are not required. They tout their proprietary ball-delivery and tracking technology — an evolution of the "small ball" training method Lewis used during his 14-year professional career, the release says.

“Soccer is the ultimate unifier, but for too long, the 'entry fee' was being a pro-level athlete,” says Wambach in the release. “Toca Social is changing that narrative. This Dallas-area flagship is where the next generation of American soccer culture is being built.”

Sustenance comes by way of a chef-driven “Global Street Food” menu featuring Birria Tacos and Spicy Fried Chicken; along with a bar program that includes something called a "Pitch Invader" cocktail, which the release does not describe but calls a fan favorite.

There are massive 4K screens, ensuring Toca Social will be a premier location for FIFA World Cup watch parties this summer. Nine World Cup matches will be played at AT&T Stadium in Arlington in June and July. Dallas' Kay Bailey Hutchison Convention Center will serve as the official will also serve as the International Broadcast Center.

Toca currently operates another concept, Toca Soccer and Sports Centers, in the Dallas-Fort Worth area with locations in Allen, Carrollton, The Colony, Keller, and Mansfield. The company also has a strategic partnership with MLS club, FC Dallas.

“Our partnership with MLS is a cornerstone of our mission to engage fans in innovative new ways,” says Yoshi Maruyama, CEO of Toca. “By launching our U.S. Flagship at Grandscape now, we are providing a world-class destination where fans can play, dine, and celebrate the global game."

Reservations are now open at Toca Social in Grandscape for group outings, celebrations, corporate events, and matchday gatherings.

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Raven Jordan contributed to this report.

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