Heff Yeah, Burgers
New burger startup slaps Dallas with some fatty patties
A little old burger that's not so little is coming to Dallas from Abilene. Heff's Burgers is a burger place that started out in a convenience store and has been so well received that it's bursting out of Abilene, with two branches of Heff's set to open in the Dallas-Fort Worth area, including Garland and Mesquite.
Heff is for Brenda Heffernan, who founded Heff's in Abilene and expanded to San Angelo in 2014. She started out on a small grill in the back of a convenience store, where her thick, half-pound, hand-formed patties quickly earned fans and "No. 1 burger in Abilene" awards.
Now she's formed a partnership with Mark Parmallee, president of Golden Southern Chicken Corporation, who is helping to expand the brand.
Heff's signature is the Bucket Burger, a half-pound patty with cheese, bacon, grilled onions, jalapeños, and mushrooms on a jalapeño bun. The "Eggcellent" burger can be a half- or quarter-pound patty with a fried egg, cheese, bacon, and "Heff's sauce" served on buttered Texas toast.
Spokesman Wyatt Hurt says that Heff's has a magic formula.
"The burgers, it's the perfect mix of meat and bun and ingredients," he says. "And then we do these twister fries, you take a potato and spiral it, it's almost like potato chips."
Other menu items include BLTs, grilled cheese sandwiches, corndogs, steak fingers, chicken fingers, French fries, tots, beer-battered onion rings, brownies, ice cream, cakes, and ice cream floats. Hurt says that the Garland branch will open off I-30 in November, and the Mesquite branch off East Davis Stret in December.
"Heff's is different because of the love that's put into it, and with great service," Hurt says.