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Bonton Farms

New market-restaurant brings hope and healthy eats to South Dallas

Teresa Gubbins
Nov 24, 2018 | 10:00 am
Market at Bonton Farms
Bonton Farms has opened a restaurant and market.
Photo courtesy of Bonton Farms

In some Dallas neighborhoods — think North Dallas, Plano, anywhere north of downtown — it's not unusual to find intersections with competing supermarkets, situated right across the street from each other.

And then you have South Dallas, where some areas don't have markets at all — where the only stores selling food are convenience marts or liquor stores, and where fresh produce for sale is not available at all.

An exciting new venture has opened to fill that need. Called The Market at Bonton Farms, it's a market-restaurant combination that sells fresh produce, meat, and other essentials for home cooking.

The Market opened on November 19 and is an offshoot of Bonton Farms, an urban farm and "agricultural intervention" founded in 2012 by executive director Daron Babcock with a goal to restore health, create jobs, and ignite hope in South Dallas.

The farm started out small, with 1.25 acres. Thanks to generous donations of land from the Treffingers, a local family, the farm now has 40 acres, making it one of the largest urban farms in the Unites States.

They raise vegetables, fruits, eggs, and honey, which they'll sell at the market and also feature in dishes at the restaurant. They also sell to restaurants including Cafe Momentum, another game-changing enterprise that trains at-risk youths in the culinary arts.

Babcock, who previously lived in Frisco before selling his home and moving to the Bonton area, says that the market is a natural follow-up to the farm. "Having an amazing neighborhood market and restaurant attached to the farm is something we've envisioned from the beginning," he says.

Outside of Bonton Farms, the only places to buy food are are two beer and wine stores. The closest grocery stores are more than three miles away. In an impoverished area like Bonton, transportation is a major issue.

"It's a 3-hour bus ride for residents to get to the nearest grocery, so that's reserved for special occasions," Babcock says. "In the interim, they get packaged food at the beer and wine store, but if that's all you eat, your body starts to shut down. Without access to good food, residents' health has suffered, with higher rates of cancer, obesity, stroke, diabetes, heart disease, and early death."

Bonton is an inner-city community with unique challenges that other communities don't share, Babcock says. It's tucked in an isolated area bound by the Trinity River, railroad tracks, and a highway, and there's been no economic development in the area for half a century.

"There are no old buildings you can renovate," he says. "And getting any new construction has been a long time coming. The area hasn't had a single place where people can sit down and share a meal together, and there's been no fresh food available."

To help get the cafe rolling, they hired chef Justin Box and sous chef Mike Noyes to get a menu in place and train the staff.

The menu will be driven by what's in season. Cuisine-wise, they want to serve food that the locals will embrace but also expand their palate. "So it will include foods that are core to our community but also explore new foods from around the world," Babcock says.

Dishes include green tomato sandwich with house-made pimento and upland cress, served on sourdough bread from The Commissary; red beans and rice with fried chicharrones; a butter lettuce salad with goat cheese, pepitas, and dried cherries; and "fish and greens," with cornmeal breaded catfish, braised collards, smoked ham hock, burnt lemon, and sweet-and-sour pickled seasonal vegetables.

The market is open 7 days a week, from 7 am-7 pm Monday-Saturday and 12-6 pm Sundays. The restaurant is open for breakfast and lunch Monday-Saturday from 7 am-2 pm. Evenings, they'll host health and wellness programs for the community. They also offer opportunities both to volunteer your time or donate funds.

"We envision a beautiful place where people can share a meal together and also a place where people and families can shop for food and ultimately have an impact on the terrible health statistics," Babcock says.

They also want to serve as a positive example of what can be done in South Dallas.

"The mayor has urged developers to build and develop economy in South Dallas," he says. "But almost all of those conversations, developers push back by protesting that we lack skilled labor and it's not safe to do business in South Dallas. It's really important for us that we excel, to prove that people can do excellent work, and that people have skills and talents that are worth investing in. Hopefully this can impact and change our community and show that it's not as bad as our reputation, and that people will rise to whatever the level of expectations."

sustainability trends
news/restaurants-bars

outta this world

Cowboys superfan launches pizzeria with Tex-Mex twist in Dallas food hall

Luciana Gomez
Oct 21, 2026 | 10:45 am
Starboy's pizza
Photo courtesy of Starboy's
Check out the cheese pull on Starboy's birria pizza.

A new pizza restaurant is slinging a variety of innovative pies in the Dallas Medical District: Called Starboy’s Pizzeria, the new shop is part of Food Nation Cinco Cocinas, the eclectic food hall at 4711 Maple Ave. The food hall was created by Ray Quintanilla and legendary restaurateur and "Godfather of Dallas Tex-Mex" Mico Rodriguez, who died earlier this month at age 68.

John Flores, an IT professional and self-proclaimed Dallas Cowboys super-fan, created Starboy’s Pizzeria, which is now open in the former Sal’s Pizza and Restaurant space. Friends call Flores by the nickname "Starboy," which combines his love for the Cowboys and his fascination with NASA and space, he explains.

Flores met Quintanilla and Rodriguez while hosting karaoke at Mico’s Bar, another food hall occupant. When Sal’s closed earlier this year, they saw an opportunity to fill the void with a refreshed pizza concept.

“It is because of Mico that I even thought about starting this project: he was part of this, he was always happy, and we really hit it off, so I miss him,” Flores says.

Starboy's Pizzeria joins Mico’s Bar, Picazo Sushi and Poke, Wing City, and JJ’s Cafe, which opened a location in the food hall earlier this year.

Lupe Ibarra, a chef from the closed Sal’s Pizza with 25 years of experience, stayed on at Starboy's to continue perfecting traditional recipes while creating signature new ones tied to Flores’ Mexican heritage.

The result of the collaboration is a menu that includes traditional favorites alongside creative pies with a Mexican-inspired twist like the Pizza Birria (resembling the flavor profile of popular birria tacos), elotero, chicken fajitas, and pastor, among more than 15 specialty offerings.

Flores' passion for the Cowboys is especially evident in several unique creations:

  • Cry Eagles Cry: Inspired by the Philly cheesesteak, topped with beef, green peppers, onions, and mozzarella.
  • Starboy’s Classic (Blue): Red sauce, mozzarella, mushrooms, onions, sausage, and fresh arugula.
  • Starboy’s Classic (Silver): White sauce, chicken, mushrooms, onions, arugula, mozzarella, and a balsamic glaze.
  • Cowboy: Brisket, onions, barbecue sauce, and smoked gouda.

Starboy's 16-inch pizzas range from $14-$25, with individual slices priced around $4. The menu also features sub sandwiches, pastas with a variety of sauces, and chicken Parmesan, all under $14.

To cater to the busy medical, residential, and retail crowds nearby, Starboy's offers lunch deals for under $12, which include pasta and garlic knots or a slice of pizza and a salad, complete with a drink.

Flores explains that his heritage and his mother’s influence serve as the primary driving force behind his new venture.

“My mom would always host family gatherings. She always fed people, and I got that from her. I like to see smiles on people’s faces from the things I do,” he says. “I have big dreams for this place. I want us to be part of the community and give back.”

Flores remains involved with karaoke at Mico’s Bar and is focused on driving traffic to the entire complex. He hosts Cowboys watch parties, while his adult children — Nathan, Natalie, and Amy — assist with social media, website management, and overall promotion for Starboy’s.

“When people try our pizzas for the first time, their eyes light up, so we know we are on the right track,” Flores says.

Starboy’s Pizzeria is open daily from 11 am-10 pm.

dallas pizza starboy's food nation cinco cocinas maple street food hall dallas medical district lunch pizzeria locally owned latino owned business pizza dallas cowboys tex-mex
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