Hey Koneko, a cool vintage clothing store east of Deep Ellum, has added a tasty new amenity: A cute tiny coffee shop called Good Boy Cafe.

It's from Hey Konēko owner Linda Bishop, who has an ever-expanding empire inside the 3901 Main St. building. First, she opened Konēko Studio, an acclaimed vegan tattoo studio in 2017. Then she expanded with an adjacent beauty salon. Then Hey Koneko.

Now Good Boy, which opened inside the on May 8 in a high-visibility spot facing Main Street that was previously occupied by Favor Delivery warehouse.

"I always wanted this front building because of its structure and how cool it is, and I had the dream to have a store with a coffee shop in it," she says.

“In New York, Mexico City, Rome, there’s always going to be a good coffee shop in good stores," she says. “Why not give this neighborhood a local, comfortable place so people can relax and enjoy their shopping experience with a great coffee?”

The coffee shop offers a traditional menu with coffee drinks such as espresso, cappuccino, cortado, latte, and London fog. The menu also includes cocoa, matcha, and loose-leaf tea. All syrups are made in house. These include lavender, vanilla, brown sugar, and they are working on an horchata flavor, as well.

Their default milk is organic, but they have alternative plant-based milks. They have no signature drinks at the moment, and this is a purposeful decision as their focus is to perfect their current offering, then add more drinks eventually, as needed.

The coffee area is small, and they use a small though powerful La Marzocco Linea Classic machine. Interestingly the leftover coffee water is reused as compost plant water for the shop and studio.

Their coffee roaster is Lemma Coffee, who is also in charge of training their baristas.

"Consistency is my biggest thing. All the good coffee shops have it. People need that," Linda says.

In terms of food, Good Boy rotates pastries from Doughregarde’s in The Village, and doughnuts from Moreish Donuts, in Bishop Arts.

It's part of an overall attention to detail Linda champions at Hey Konēko, as well. The store has vintage clothing from Europe, the East Coast, and Kansas, where she and her husband Derek travel to hand-pick items Dallas does not have, which makes the selection unique. The store also includes candles and ceramics.

Linda is a big animal advocate, and the name Good Boy honors Tsuki, her fluffy white rescue dog who lounges at the studio daily in a very important welcoming role. The shop is dog-friendly. Profits from the store help run her cat rescue, A Feral Friend.