Cult candy store adds Dallas to exclusive 3-city tour of pop-up shops
A pop-up dedicated entirely to a colorful candy is coming to Dallas on a limited 3-city tour: The candy is Hi-Chew, a fruity, chewy confection originally from Japan, and the vividly colored pop-up will stop at Galleria Dallas on September 15-17.
Called the "Bite-Size Candy Shop," it will make weekend stops in three cities as follows:
- Dallas: September 15-17 at Galleria Dallas
- Los Angeles: October 27-29 at The Grove
- Miami: November 10-12 in Wynwood
According to a release, these follow an inaugural stop in New York in June.
Hi-Chew is a Japanese creation made with concentrated fruit juices in more than 200 flavors, distributed by Morinaga America, which began in 1899 as the first modern candy maker and producer of chocolates in Japan. They opened their first United States manufacturing facility in North Carolina in 2015 to introduce the United States market to the best of Japanese confectionery.
In the U.S., Hi-Chew is already available for sale in sticks, peg bags, and stand-up pouches in flavors such as Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon.
The Bite-Size Candy Shop will feature exclusive fan-favorites such as Yogurt Mix, Pineapple, and Lillikoi, as well as classic Hi-Chew flavors including Soda Pop Mix, Banana, and Kiwi.
Morinaga America, Inc. will also unveil Hi-Soft, a salted caramel chew that is the latest addition to its product lineup. Merchandise will include hoodies, beanies, fanny packs, and stickers, and a candy dispenser on-site will give out free samples.
In line with the current "immersive" trend, the Bite-Size Candy Shop pop-up takes its inspiration from the brand's vibrant packaging. Each location also has an element unique to the city. (Please, no cowboy hats.)
They'll duplicate a larger-than-life photo booth experience debuted at the New York pop-up which they claim will be a must-visit experience. Visitors will feel bite-size surrounded by life-size Hi-Chew Bites chewlets as if they jumped right into the bag. The photos will be available digitally to share on social media.