A new sushi restaurant has debuted in Frisco with a mini version of omakase: Called Hinoki, it's open for lunch and dinner at 8050 Preston Rd. #106, in a space previously occupied by another short-lived Asian restaurant called Imura, and is serving seafood both raw and cooked.
Hinoki is from chef Leo Kekoa, who previously worked for the acclaimed Nobu chain and who also owns the popular Kinzo Sushi in north Frisco, which he opened in 2022 to bring omakase to Frisco.
Omakase is the dining experience in which the chef prepares a multi-course tasting menu of small bites made to order, often at a premium price. While omakase has no set number of dishes, it usually ranges from 10 to 20 courses depending on how excessive the chef/restaurant is.
Hinoki offers a six-course menu they describe as omakase for $75. It's a starter version that rotates but usually includes a sushi course, oyster topped with caviar, soup, galbi, and mochi dessert. The restaurant also has a regular a la carte menu featuring sushi, hot items, and composed bentos boxes for lunch.
HinokiThanin Viriyaki
"Kinzo is my fine-dining omakase restaurant," Kekoa says. "Hinoki is designed as its more casual counterpart — still rooted in discipline and detail, but more accessible."
Kekoa created the menu but he says it’s a team effort, with two veteran chefs: Chikau "Harry" Kikuchi, who brings 25-plus years of experience to the sushi counter (he and Kekoa worked together at Nobu); and chef Sachiko Hashimoto presiding over the hot line and overseeing the preparation of Hinoki's home-style and regional Japanese dishes.
No sushi restaurant can ignore basics like the spicy tuna roll, California roll, dragon roll, and shrimp tempura roll, but Hinoki also has a few of distinctive rolls such as the Kumo roll with crab, avocado, and chipotle aioli, wrapped in soy paper, which has a pleasing texture that's a little more toothsome than the standard crisp seaweed wrapper.
There are creative bowls as the Sake Dashi, featuring sushi-grade raw salmon, Asian pear, crushed marcona almonds, yuzu shirodashi, and truffle oil; and hot dishes such as miso black cod, teriyaki salmon, and Kushiyaki skewers with chicken thigh, kurobuta sausage, and shishito pepper. Most items average about $20.
Kekoa calls his lunch offering "honest and efficient."
"We’re bringing back the Japanese bento [referring to the cute boxed lunch with compartments for courses], such as our chirashi bento with fish, sushi rolls, and seaweed salad," he says.
Hinoki also has a full bar with sake, wine, beer, and cocktails.
Kekoa lives in Frisco and is bullish on his hometown.
"With Universal Studios on the way and PGA nearby, I believe this city deserves a neighborhood sushi spot done right," he says. "I want Hinoki to bring fine-dining service at a price more people can enjoy."
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