Breakfast News

Plano can now hit Snooze for breakfast, brunch, and morning cocktails

Benedicts at Snooze an A.M. Eatery.

Photo by Marc Lee

Breakfast and brunch king Snooze, an A.M. Eatery is opening its first location in Plano. The Denver-based chain which entered the DFW market in 2018 will open a restaurant at 1900 Preston Rd. #111, in the former LYFE Kitchen space (sob), on the southeast corner of the buzzy intersection of Preston Road and Park Boulevard.

According to a release, it'll open on Wednesday, February 22. Hey, that's today. This gives them a couple days to ramp up in anticipation of the weekend which will likely be mobbed.

This makes the sixth location in DFW, following Addison, Oak Lawn Dallas, Walnut Hill Dallas, Fort Worth, and Frisco which just opened in October 2022.

Founded in Denver in 2006 by two breakfast-loving brothers, Snooze specializes in innovative breakfasts. Menu items include their signature Pineapple Upside Down Pancakes, plus Blueberry Danish Pancakes and imaginative Benedicts like the Habanero Pork Belly Benny.

Customer favorites include their Pancake Flight which allows you to mix-and-match three pancake flavors, and the Benny Duo, which allows you to mix-and-match two different Benedicts.

They also serve breakfast sandwiches, omelets, tacos, plant-based plates such as Bravocado Toast & tofu scramble, and dishes for the gluten-free people as well.

But enough about the food, because Snooze is all about the breakfast cocktails and spiked coffees, with drinks ranging from Mimosas with sparkling wine, OJ, and pomegranate liqueur, to spicy Bloody Marys.

The Plano location will seat 119 inside and 46 on a covered patio. This is the first Snooze to offer cubby booth seating, allowing for a cozier setting for small groups.

They're open 6:30 am-2:30 pm weekdays and 6:30 am-4 pm weekends.

They're into sustainability, and donating to the community by raising funds for non-profits through events such as Pancake Day and Bacon Day. They've also been named top 10 for employees who would recommend their job to a friend for three years in a row on Glassdoor. Can this Snooze do no wrong.

The chain currently has 50-plus locations throughout Arizona, California, Colorado, North Carolina, Missouri, Georgia, Kansas, Tennessee, and Texas, and has more Texas in the works for 2023 in Lubbock, Stafford, and Houston.

"We’re thrilled to continue growing in Texas — already our biggest market — with our new Plano location, which we’ve been eyeing for some time,” says Snooze CEO David Birzon in a statement.

breakfast brunch openings

H-E-B news

H-E-B to host mass hiring event for newest store in Dallas-Fort Worth

H-E-B

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A new H-E-B supermarket in the works between Dallas and Fort Worth is inching closer to completion. And here's proof: They're hiring.

According to a release, the forthcoming location in Bedford (officially being called "the Mid Cities store") will open in summer 2026. It's going in the Glade Parks development at the northwest corner of Cheek-Sparger Road and Rio Grande Boulevard.

Before they open, they need a full slate of employees.

H-E-B will host a hiring fair for all Partner (employee) positions within the store on Wednesday, February 18 from 9 am-3 pm. It will take place at the H-E-B Mid Cities Staffing Office, 3600 William D Tate Ave., Suite #100, Grapevine.

Available jobs include full-time and part-time positions in the bakery, deli, produce, seafood, market, True Texas BBQ restaurant, and more.

The benefits associated with working at the top-rated, Texas-based grocery company include annual pay reviews, a partner stock plan, a 401 (k) plan with a 4 percent company match, paid time off, and a health, vision, and dental plan, and a 10 percent H-E-B product discount program.

Those interested shouldn't just show up to the job fair; they must first complete an application. Available positions and the application can be accessed at this link or by going to careers.heb.com. Applicants may also text “JOB819” to 81931 to be directed to all available positions for the store.

First announced in 2024, the mid-cities store joins other recent H-E-B openings across the Metroplex, including the most recent, in Forney, which debuted on February 4.

The Bedford location will face SH121 and include an H-E-B Fuel station and car wash, plus a True Texas BBQ restaurant within the store, a dedicated drive-thru, a pharmacy drive-thru, and an expanded grocery pick-up area.

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Teresa Gubbins contributed to this story.

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