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Championship Preparations

Officials get head start on readying AT&T Stadium for first College Football Playoff championship

Matthew Postins
Aug 19, 2014 | 10:23 am

Less than five months away from the first College Football Playoff championship game, executive director Bill Hancock says preparations for the game at AT&T Stadium in Arlington are moving along nicely. Or as nicely as preparations for a game with this many moving parts can move along.

“There are 4 million details that have to be handled, and we’re making good progress with all of them,” Hancock says.

AT&T Stadium has grown accustomed to hosting massive sporting events since it opened in 2009. That includes the Super Bowl and the NCAA Men’s Final Four. This fall the venue will host three neutral site college games — including the August 30 season opener between defending national champion Florida State and Oklahoma State — and the Cotton Bowl before the national championship game on January 12, 2015.

AT&T Stadium opens the college football season on August 30 when it hosts defending national champion Florida State and Oklahoma State.

So Jerry World will get plenty of rehearsal before the big night.

“For me, my experience with the BCS and the 16 years I was with the NCAA [basketball] tournament makes this easier,” Hancock says. “A big event is a big event no matter what sport it is.”

Arlington and AT&T Stadium won the bidding process for the College Football Playoff’s first championship game, with Glendale, Arizona, and Tampa, Florida, to follow the next two years. At the end of the 2015 season, the Cotton Bowl will serve as one of the sites for a national semifinal game, prompting Hancock to say the area “won twice.”

The Hobart, Oklahoma, native — who at one time ran the Bowl Championship Series out of his home office — says having the first national championship determined by a playoff system in the North Texas area is fitting.

“The stadium, the staff, the transportation, the lodging, the culture of college football played into this decision,” Hancock says. “It’s a natural. This area for so long has been in love with college football. And now they’re getting their rewards.”

As for the game, Hancock says capacity for the championship game is set at 80,000, which is the stadium’s listed capacity, and it was recently announced that the top ticket price for the game would be $650. Of course, AT&T Stadium has seen its share of large crowds, with the venue record of 108,713 set during the 2010 NBA All-Star Game. The Cowboys managed 105,121 for their stadium opener on September 20, 2009, and Super Bowl XLV drew 103,219.

Hancock gave no reason for settling on the stadium’s listed capacity instead of seeking to set an attendance record for a college football national championship game.

“We could have gone bigger. We could have gone smaller,” Hancock says. “But we decided 80,000 was the number. Fans won’t notice anything different from a Cowboys game or the Florida State-Oklahoma State game.”

Hancock praised the staff at AT&T Stadium, calling the facility “one of the best-run facilities I’ve ever been involved with.”

Jaded Cowboys fans will probably remark that it might be the only postseason football action AT&T Stadium will get this season. If nothing else, that means the College Football Playoff championship game would get its undivided attention.

“It’s a fabulous stadium, and we couldn’t have picked a better location,” Hancock says.

AT&T Stadium will host the college football season opener as well as the first playoff championship series.

Photo courtesy of Dallas CVB
AT&T Stadium will host the college football season opener as well as the first playoff championship series.
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Touchdown

Dallas Cowboys go all-in on nachos for 2026 food lineup at AT&T Stadium

Alex Bentley
Sep 17, 2026 | 10:25 am
Peri Peri, Texas BBQ, and Butter Chicken Doritos Loaded nachos
Photo courtesy of Dallas Cowboys
Peri Peri, Texas BBQ, and Butter Chicken Doritos Loaded nachos are among the new concession items for the 2026 Dallas Cowboys season.

Every Dallas Cowboys season brings something new on the concessions front, and for the 2026 season the team has gone all-in on nachos, offering multiple new takes on the favorite stadium fare.

In a September 16 release, the Cowboys announced all the new menu items for the season, in advance of the team's home opener against the Washington Commanders on Sunday, September 20 at AT&T Stadium.

The new nacho lineup will feature international flavors on an array of Doritos Loaded and Tostitos Nachos options, including:

  • Peri Peri Chicken Doritos Loaded — House-made peri peri chicken with peri cheese sauce, pico de gallo, drizzled with garlic perinaise sauce.
  • Texas BBQ Doritos Loaded — House-smoked beef brisket with nacho cheese sauce, barbecue sauce, sweet and spicy pickles, coleslaw and green onion.
  • Butter Chicken Doritos Loaded —House-made butter chicken in butter sauce with raita vegetable mix (tomato, red onion, cucumber and cilantro), drizzled with spiced yogurt.
  • Tostitos Peri Peri Chicken Nachos — Tostitos tortilla chips topped with house-made peri peri chicken, peri cheese sauce, garlic perinaise sauce and fresh pico de gallo.
  • Tostitos Island Jerk Nachos — Thick-cut Tostitos tortilla chips topped with house made jerk chicken, fresh mango salsa, cilantro and lime crema.

The Doritos Loaded Nachos will be available at Doritos Loaded Carts at Upper 50 Yard Lines, Sections 412 and 442, while the Tostitos Nachos will be available at Tostitos Cantina at Section 423.

Fans who attended FIFA World Cup matches in Arlington already got a taste of the new nachos, which were developed by Frito-Lay and the Legends Global at AT&T Stadium Food & Beverage team.

Two other new non-nacho items for the 2026 Cowboys season include:

  • Kraft BBQ DCQ — A hoagie bun stuffed with a grilled jalapeño cheese sausage, famous Cowboys mac n cheese, chopped brisket, and Kraft BBQ sauce, topped with jalapeños. Available at Sections 412 and 442 Smokehouse Stands and Upper Bent Buckle Locations at Sections 410 and 444.
  • Kraft Buffalo Aioli Chicken Sandwich — Crispy chicken breast with fresh lettuce and tomato on a seeded bun dressed with Kraft Buffalo Aioli. Available at all four Crisp stands at Sections 218, 243, 409, and 439.

Kraft\u00ae Buffalo Aioli Chicken Sandwich at AT&T Stadium The new Kraft Buffalo Aioli Chicken Sandwich.Photo courtesy of Dallas Cowboys

But don't worry: Just because the Cowboys are bringing new items doesn't mean they're getting rid of fan favorites from past seasons.

Fans will still be able to enjoy unique items like Tyson Cowboys Star Nuggets, Cowboys Cheesesteak, The Lineman Burrito, The Rowdy Dog, and Dessert Nachos, among others.

And if you're lucky enough to get to sit in a suite, AT&T Stadium will now offer a variety of vegan options for those ticketholders.

Choices include vegan burgers, brat sausage, barbecue meatless meatballs, meatless chicken nuggets, dessert bars, cookies, Buffalo cauliflower bites, and more.

Meatless chicken nuggets at AT&T Stadium for Dallas Cowboys Suite ticketholders will be able to enjoy new vegan items, including the Meatless Chicken Nuggets.Photo courtesy of Dallas Cowboys

On the non-vegan side, other new suite items include Caribbean Spiced Jerk Chicken, Chicken Empanadas, Reese’s Peanut Butter Pie, Cream Filled Scones, Buffalo Ranch Corn Nuts, and more.

To help fans find the new foods and other locations, the team is also unveiling AT&T Stadium Wayfinding, a web-based navigation tool that can be used either in the Dallas Cowboys app or any of four designated AT&T kiosks on the East and West Platforms. The platform connects fans to the most efficient routes to their seats, as well as the the nearest concessions and restrooms.

The Cowboys will also continue to host their Celebrity Chef series, featuring local restaurant chefs bringing their special signature creations to a concession stand in the Main Clubs at AT&T Stadium during every home game.

Another home opener tradition features the First and Second Place winning teams of the annual Taste of the Cowboys Youth Challenge cooking for fans. Mesquite High School and Duncanville High School will cook for fans at the stadium on September 20.

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