Hotel News

Boutique hotel opening ritzes up Dallas Love Field neighborhood

Boutique hotel opening ritzes up Dallas Love Field neighborhood

A new dual-branded hotel complex has opened near Dallas Love Field. Courtesy of Starwood Hotels and Resorts

The area around Dallas Love Field gets a little more ritzy with the debut of a boutique hotel property — the dual-branded Aloft and Element at 2333 W. Mockingbird Ln.

Opened by Marriott International together with Atlantic Hotels Group and Civitas Capital Group, the Aloft and Element will anchor a new upscale mixed-use development located one mile from the airport and the Dallas Medical District.

Toni Stoeckl, a spokesman for the hotels, says that they give travelers a choice of two brands with slightly different angles.

"An industry leader in the eco-space, Element promotes a life in balance with its emphasis on smart, sustainable living," Stoeckl says. "Aloft caters to today's hyper-connected global traveler with its tech-forward mindset and live music scene at the W XYZ Bar."

Aloft and Element Dallas Love Field occupy one multistory building with a total of 224 rooms. They have separate ground-floor public areas and elevators, but share a common entry, plus meeting space, an outdoor swimming pool, and a fitness center.

The building is part of West Love, a 37-acre mixed-use development that also includes apartments and retail space. It's one mile from baggage claim, so if you were unable to get a cab, you could theoretically walk, assuming your suitcase has those wheelie things.

The Aloft Dallas Love Field has 133 loft-like rooms and amenities including a fitness center that's open 24 hours, and a gourmet grab-and-go food and beverage kiosk. Local bands perform at the W XYZ bar. The hotel also features free Wi-Fi throughout, and a keyless entry system that enables guests to use their smartphone or Apple watch as a room key.

Element Dallas Love Field features 91 light-filled studios with a fluid design of modular furniture, fully equipped kitchens, and spa-inspired bathrooms. It offers a complimentary bicycle-borrowing program, with a local trail map. There's a complimentary healthy breakfast spread with smoothies and granola, and a complimentary evening wine reception.

There are Aloft hotels in downtown Dallas, Las Colinas, Plano, and Frisco, and an Element hotel in Irving near DFW Airport.

Perry Molubhoy, CEO of Atlantic Hotels Group, says that the Love Field area is seeing accelerating demand for high-caliber lodging. "The combination of these two brands also means guests have the choice of two distinct guest experiences in close proximity to the airport and Medical District," he says.